SEO or PPC – The conundrum continues

Over the past 10 or 15 years, the question we’ve been asked the most by clients is: Should we do SEO or PPC (specifically Google Ads)?

Both of these marketing methods leverage the power of Google, as you’re actively reaching people at the moment they’re searching for what you can supply them.

In this article, we will explore the pros and cons of each which will hopefully be a guide to you of what is best for your business.

We’ve also added a video explainer which might make your life easier so click here to slide down to it.

seo-vs-ppc

Should I do SEO or Pay Per Click (PPC)?

in an ideal world, it would probably be best for you to do a combination of both (especially if you’re only starting out with your SEO).

However in the real world, we have to make choices based on budget.

So if you’re deciding between the two different tactics, then think about the following three questions.

1) How quickly do you need results?

2) How competitive are the keywords you’re wanting to rank highly for?

3) What kind of shape is your website in?

With PPC, it’s fast. You can get an ad campaign up and running within a day, but once you turn the ads off, there’s no residual benefit. Also, there’s nothing to stop your competitors clicking on your ad and wasting your budget. Finally, it may also be that the keywords you want to target are too expensive and out of your financial range.

On the SEO side of things, it takes a lot longer for a typical site, usually six months before you start seeing an impact (for local SEO, national SEO is longer). However, the results continue even after you stop doing SEO campaigns.

So if you need something quickly go for PPC. If you want to build long term value, SEO is the answer.

If you need further help and guidance, get in touch and we’ll work out a strategy for you that meets your budget because at the end of the day, every business is unique.

 

 

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