Frequently Asked Questions
Website FAQs
How long does it take to get my website up and running?
This depends on the size of the website and the functionality. However, for most websites, once we have booked you in, we will have the site ready in 5 working days for you to proof.
Do you require a deposit?
Yes, in order to start work on your website, we require a deposit. On the upfront payment option this is 50% (the balance due on completion). On the cashflow friendly option this is usually £99.
Will my website belong to me once it is created?
Yes, once your website is paid in full, it will belong to you.
I need a website but don't know where to start. Can you help?
What features should my business website include?
Your website should include essential features such as a homepage, product or services pages, about us section, contact information, and clear calls to action, such as a newsletter signup or a button to make a purchase.
I don't have a logo. Is this included in my website design quote?
No, logo design is not included in your website quote. We do however work with some affordably priced designers and can point you in the right direction.
Do you create the content for my website?
As a rule, we require clients to supply their own content. However, if you need help with this, we can assist for a small extra fee.
Do you only create WordPress websites?
Yes. WordPress is a great content management system that now powers more than 30% of the web. Its huge market share is due to it’s flexibility and ease of use. Don’t worry, we’ll teach you how to manage it and help you along the way.
Will I be able to update the site myself when it’s finished?
Yes! We love it when our clients take control of their website and learn to manage it on their own. Since we use WordPress and the Divi theme, there is a plethora of help tutorials and videos for these online. But we do also provide live 1 on 1 training via Zoom. We record the Zoom session and send it to you so you can refer back to it should you need to.
Do you host my website?
Yes we do. We provide everything required for your hosting including SSL, as well as doing regular security maintenance on it to avoid attacks and other nasty things that hackers try to do to it. Your website is in safe hands with us.
What are some common mistakes to avoid when building a website for my business?
Common mistakes to avoid include not having a clear value proposition, neglecting mobile optimization, having a cluttered design, slow loading times, poor user experience, and not having clear calls to action.
SEO FAQs
What is SEO?
SEO (Search Engine Optimisation) is the additional work that is done on a website to ensure that prospective customers can find your business online using keyword searches that are related to it.
Does My Business need SEO?
If you want to get new business from your website then yes, you should be investing in SEO. When you run PPC (pay per click) ads you are charged for every click. With SEO your website will rank organically and the click to it is free. See the image below:
How Long Does It Take To See Results?
SEO is a long-term strategy, and it can take several months to start seeing significant results.
The timeline can vary depending on factors such as your website's current SEO state, your industry, your competition, and the keywords you're targeting.
Usually it takes somewhere between four to twelve months but this is very much based on:
the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
It might only take a few months to locally rank a website that's been running for a couple of years or for a local term (e.g., plumber in [location]). On the other hand it could take years to nationally rank a new website for, let's say, the term "laptops."
Can I do SEO myself, or do I need to hire an SEO agency?
While it's possible to do some basic SEO yourself, it can be time-consuming and challenging to stay up-to-date with the latest best practices and algorithms.
Hiring an experienced SEO agency like us can save you time and help you achieve better results in the long run. However, it's important to weigh the cost of hiring an agency against the potential benefits and decide what's best for your business. At the end of the day it's all about ROI.
What services are included in SEO?
How do I measure the success of my SEO efforts?
The success of your SEO efforts can be measured using a variety of metrics, including website traffic, keyword rankings, backlinks, and conversions. It's important to set clear goals and track your progress over time to ensure that your SEO efforts are having a positive impact on your business and that you are getting a good ROI (return on investment)
Once you have ranked my business on the first page of Google, can I stop doing SEO?
SEO isn’t a 'set-and-forget' aspect of your business marketing. It is a continuous process that you must maintain to keep maximising ROI and revenue.
As such, it’s generally not advised to take your foot off the pedal as soon as you reach the first page of Google. Like a car, if you do take your foot of the pedal, the car wont stop immediately, but it will in time grind to a halt.
What Are Google's Most Important Ranking Factors?
Does Social Media Help To Increase My Website's Rank?
No it does not.
There's a common misconception that posting on social media helps increase your website's rank on search engines, but it does not directly contribute to SEO ranking.
What it does do is increase your brand awareness on social channels. Additionally, when people share your content on social media, it generates social signals that indicate your posts are useful to your target market.
What Is The Difference Between On-Page SEO and Technical SEO?
While often used interchangeably, on-page SEO and technical SEO are not the same.
We can see the table below to compare these two different areas:
What Is Backlink building?
Backlink building is the process of getting other websites to link to yours.
As backlinks are one of Google's top 3 ranking factors, these are an important part of any SEO campaign.
Effectively, these links act as a vote of trust from one website to another.
Let's put it this way to try and make it simpler to understand:
If five people who don't know each other all recommended a particular restaurant as the best in your city, you would in all likelihood trust that you'd be able to get a good meal there. After all, multiple, unrelated individuals have all vouched for it.
In the same way, when multiple high authority websites have links back to your website, Google sees this as a vote of trust and rewards you with increased rankings.
What some of our happy customers have to say about us on Google
Follow us on Facebook
Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems
There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google
How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:
It happens regularly...😅
Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google
Website Design For Small Business: Why it's so important for credibility:
Need help with getting found on Google? We can help you too!
Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here: https://canterburywebsitedesign.co.uk/web-design-trends-for-2023-and-beyond/ . #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website
On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle
It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them: https://canterburywebsitedesign.co.uk/spooky-seo-problems . #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency
Some monday humour 😂
Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why: https://canterburywebsitedesign.co.uk/why-you-shouldnt-buy-fake-google-reviews/ . . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing
Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it: https://canterburywebsitedesign.co.uk/disappearing-google-reviews/ . . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview
Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article: https://canterburywebsitedesign.co.uk/press-releases-a-strategic-seo-powerhouse/ . . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz
𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines: https://canterburywebsitedesign.co.uk/ad-blindness/ . . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices
𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?
Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea: https://canterburywebsitedesign.co.uk/google-business-profiles-ones-enough/ . #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips
#sarcastic #sarcasm #memes #sarcasticmemes #memesdaily #meme #funnymemes #seo #seospecialist #seoagency #seospecialists
The SEO Tug of war: A recent trend (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins. We explore the perils of having two companies working on SEO and the dangers of entrusting your digital destiny to someone with no proven track record in the industry. https://canterburywebsitedesign.co.uk/seo-one-team-proven-results
Unraveling the SEO Secret: The Power of XML Sitemaps: What exactly is a sitemap and why is it so important for SEO? Find our more in this article: https://canterburywebsitedesign.co.uk/what-is-an-xml-sitemap-and-why-is-it-important-for-seo/ . #sitemap #seo #digitalmarketing #google #website #searchengineoptimization #seotips #xmlsitemap #wordpress #socialmedia #xml #keywordresearch #india #advertising #smm #backlink #onpageseo #optimize #rank #digitalmarketingdelhi #link #traffic #feedback #websiterank #stategy #keyword #adwebsolution #digitalmarketingagencies #onlinebussiness #data
Managed Wordpress Hosting: All of our website hosting packages provide a whole host of additional services to ensure your website is managed and monitored 24/7. Have a look at what's included here: https://canterburywebsitedesign.co.uk/managed-website-hosting
𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐒𝐭𝐨𝐧𝐞𝐥𝐢𝐧𝐤 𝐋𝐭𝐝. We often have clients approach us to do their website who have never had a website before. That was the case with Stonelink. As you can see from this case study, 𝐧𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐧𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐧𝐨 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐂𝐚𝐧𝐭𝐞𝐫𝐛𝐮𝐫𝐲 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎! https://canterburywebsitedesign.co.uk/web-design-case-study-stonelink/ . . #webdesign #CaseStudy #contentwriting
Do you live in Maidstone, the Weald of Kent or anywhere in that region of Kent? Are you looking for a private taxi transfer to the airport or cruise terminal? We recently created a brand new site for Kent Airport & Cruise Transfers by Ambassador. With rates from only £80, they'll get you there on time and in comfort. Have a look at their website below and get in touch with them: https://airportandcruisetransfers.co.uk/ . . #webdesigner #smallbiz #airporttransfer #airportshuttle #cruisetransfer #PrivateTransfer #privatetaxi
Are you a hobbyist who loves building or collecting die cast & plastic models of cars and planes (and loads of other things). Then you must checkout KC Models We recently upgraded their website for them. They sell and source a wide range of products in this niche, so if you don't find it on the site, do get in touch with them and they'll find it for you: https://kcmodelkits.co.uk/ . . #webdesigner #smallbiz #ecommercewebsite #hobbyist #modelplane #modelkit
Did you know there's a new taxi company in Canterbury? Yup! Premier Ride Taxis are Canterbury's newest cab company and they commissioned us to create their new website for them. Check it out by clicking the link below or call them to book a cab on 01227 200 200 - easy to remember isn't it? https://premierridetaxis.co.uk/ . . #webdesign #smallbiz #smallbusinessuk #canterburykent #Canterbury #taxiservice
We're often asked what the difference is beyween local SEO and national SEO and why the cost variations are so different. This article sheds some light on the differences: https://canterburywebsitedesign.co.uk/the-difference-between-local-seo-national-seo/
We've had a few incidents recently of clients either moving their business location or updating their phone numbers (most commonly from a mobile number to a landline number). Most business owners are unaware of how this impacts their Local SEO as it affectes their NAP Consistency. So we thought it important to highlight our article on NAP Consistency (and no its not about sleeping regularly!): https://canterburywebsitedesign.co.uk/the-importance-of-nap-consistency-in-seo/ . #NAPconsistency #localseo #localseotips #OnlineVisibility #smallbusinessowneruk #getfound