Frequently Asked Questions

Website FAQs

 

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How long does it take to get my website up and running?

This depends on the size of the website and the functionality. However, for most websites, once we have booked you in, we will have the site ready in 5 working days for you to proof.

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Do you require a deposit?

Yes, in order to start work on your website, we require a deposit. On the upfront payment option this is 50% (the balance due on completion). On the cashflow friendly option this is usually £99.

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Will my website belong to me once it is created?

Yes, once your website is paid in full, it will belong to you.

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I need a website but don't know where to start. Can you help?
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What features should my business website include?

Your website should include essential features such as a homepage, product or services pages, about us section, contact information, and clear calls to action, such as a newsletter signup or a button to make a purchase.

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I don't have a logo. Is this included in my website design quote?

No, logo design is not included in your website quote. We do however work with some affordably priced designers and can point you in the right direction.

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Do you create the content for my website?

As a rule, we require clients to supply their own content. However, if you need help with this, we can assist for a small extra fee.

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Do you only create WordPress websites?

Yes. WordPress is a great content management system that now powers more than 30% of the web. Its huge market share is due to it’s flexibility and ease of use. Don’t worry, we’ll teach you how to manage it and help you along the way.

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Will I be able to update the site myself when it’s finished?

Yes! We love it when our clients take control of their website and learn to manage it on their own. Since we use WordPress and the Divi theme, there is a plethora of help tutorials and videos for these online. But we do also provide live 1 on 1 training via Zoom. We record the Zoom session and send it to you so you can refer back to it should you need to.

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Do you host my website?

Yes we do. We provide everything required for your hosting including SSL, as well as doing regular security maintenance on it to avoid attacks and other nasty things that hackers try to do to it. Your website is in safe hands with us.

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What are some common mistakes to avoid when building a website for my business?

Common mistakes to avoid include not having a clear value proposition, neglecting mobile optimization, having a cluttered design, slow loading times, poor user experience, and not having clear calls to action.

SEO FAQs

 

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What is SEO?

SEO (Search Engine Optimisation) is the additional work that is done on a website to ensure that prospective customers can find your business online using keyword searches that are related to it.

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Does My Business need SEO?

If you want to get new business from your website then yes, you should be investing in SEO. When you run PPC (pay per click) ads you are charged for every click. With SEO your website will rank organically and the click to it is free. See the image below:

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How Long Does It Take To See Results?

SEO is a long-term strategy, and it can take several months to start seeing significant results.

The timeline can vary depending on factors such as your website's current SEO state, your industry, your competition, and the keywords you're targeting.

Usually it takes somewhere between four to twelve months but this is very much based on:
the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

It might only take a few months to locally rank a website that's been running for a couple of years or for a local term (e.g., plumber in [location]). On the other hand it could take years to nationally rank a new website for, let's say, the term "laptops."

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Can I do SEO myself, or do I need to hire an SEO agency?

While it's possible to do some basic SEO yourself, it can be time-consuming and challenging to stay up-to-date with the latest best practices and algorithms.

Hiring an experienced SEO agency like us can save you time and help you achieve better results in the long run. However, it's important to weigh the cost of hiring an agency against the potential benefits and decide what's best for your business. At the end of the day it's all about ROI.

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What services are included in SEO?
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How do I measure the success of my SEO efforts?

The success of your SEO efforts can be measured using a variety of metrics, including website traffic, keyword rankings, backlinks, and conversions. It's important to set clear goals and track your progress over time to ensure that your SEO efforts are having a positive impact on your business and that you are getting a good ROI (return on investment)

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Once you have ranked my business on the first page of Google, can I stop doing SEO?

SEO isn’t a 'set-and-forget' aspect of your business marketing. It is a continuous process that you must maintain to keep maximising ROI and revenue.

As such, it’s generally not advised to take your foot off the pedal as soon as you reach the first page of Google. Like a car, if you do take your foot of the pedal, the car wont stop immediately, but it will in time grind to a halt.

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What Are Google's Most Important Ranking Factors?
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Does Social Media Help To Increase My Website's Rank?

No it does not.

There's a common misconception that posting on social media helps increase your website's rank on search engines, but it does not directly contribute to SEO ranking.

What it does do is increase your brand awareness on social channels. Additionally, when people share your content on social media, it generates social signals that indicate your posts are useful to your target market.

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What Is The Difference Between On-Page SEO and Technical SEO?

While often used interchangeably, on-page SEO and technical SEO are not the same.

We can see the table below to compare these two different areas:

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What Is Backlink building?

Backlink building is the process of getting other websites to link to yours.

As backlinks are one of Google's top 3 ranking factors, these are an important part of any SEO campaign.

Effectively, these links act as a vote of trust from one website to another.

Let's put it this way to try and make it simpler to understand:

If five people who don't know each other all recommended a particular restaurant as the best in your city, you would in all likelihood trust that you'd be able to get a good meal there. After all, multiple, unrelated individuals have all vouched for it.

In the same way, when multiple high authority websites have links back to your website, Google sees this as a vote of trust and rewards you with increased rankings.

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Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

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SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

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Happy New Year! May 2024 be a happy and profitable year for you.

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We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.

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If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:

The Unexpected Benefits of Taking a Break Over Christmas
. #selfemployed #entrepreneur #smallbusiness #business #businessowner #workfromhome #smallbusinessowner #success #motivation #taxseason #entrepreneurship #money #entrepreneurlife #womeninbusiness #freelancer #startup #girlboss #selfemployedlife #supportsmallbusiness

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To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:

What is on-page SEO
. #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

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Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

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Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here:

Web Design Trends for 2023 and Beyond
. #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

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On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey:

What is on-page SEO
. #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them:

Spooky SEO Problems
. #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

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Some monday humour 😂

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Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why:

Why you shouldn’t buy fake Google Reviews
. . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

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Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it:

Disappearing Google Reviews
. . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

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Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article:

Press Releases: A Strategic SEO Powerhouse
. . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

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𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines:

Ad Blindness
. . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices

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𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?

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Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea:

Google Business Profiles: One’s Enough
. #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips

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What some of our happy customers have to say about us on Google