What ROI should a business be getting on their SEO?

There is no one-size-fits-all answer to what ROI a business should be getting on their SEO, as it can depend on several factors such as the industry, competition, target audience, budget, and goals.

However, as a general rule of thumb, businesses should aim for a positive ROI on their SEO investment. This means that the revenue generated from SEO efforts should be higher than the cost of those efforts.

To calculate the ROI, a business can use the formula:

seo-vs-ppc

ROI = (Revenue – Cost) / Cost x 100%

 

For example, if a business spends £1000 a year on SEO and generates £2000 in revenue from organic search, the ROI would be 100%:

ROI = (£2000 – £1000) / £1000 x 100% = 100%

An ROI of 100% means that the business has doubled their investment.

If we looked at that in other investment terms, we would see a 100% return as a great investement over a 12 month period.

However, what constitutes a “good” ROI can vary depending on the business’s goals, budget, and industry. In some cases, a lower ROI may still be acceptable if it is consistent with the business’s overall marketing strategy and goals.

 

Do some industries get a better ROI on their SEO than others?

 

While there is no universal ROI benchmark for SEO that applies to all industries, certain industries tend to have higher or lower ROI expectations due to factors such as competition, average order value, and customer lifetime value. Here are a few examples:

E-commerce: In the e-commerce industry, the ROI on SEO can vary widely based on factors such as product margins, conversion rates, and average order value. A study by Shopify found that the average ROI for SEO in the e-commerce industry is 200%. However, some businesses may see even higher returns, especially if they are able to target highly profitable keywords and generate repeat business from customers.

Local businesses: For local businesses such as restaurants, dentists, and hair salons, the ROI on SEO can be extremely high, as these businesses rely heavily on local search traffic to drive foot traffic and bookings. According to a survey by BrightLocal, 94% of local businesses see a positive ROI from their SEO efforts.

B2B: In the B2B space, the ROI on SEO can be more difficult to measure, as the sales cycle is often longer and more complex. However, a study by Conductor found that B2B companies that invest in SEO can see an ROI of up to 30:1. This is due in part to the high value of B2B sales, which can make even a small increase in search visibility highly valuable.

It’s important to note that these ROI figures are averages and may not be representative of every business within a given industry.

Ultimately, the best way to determine the ROI of SEO for your business is to set clear goals, track your progress over time, and make data-driven decisions based on your results.

 

Where does most of the ROI from SEO come from ?

 

The ROI from SEO can come from various sources, depending on the specific goals and strategies of a business. However, here are some common areas where businesses typically see ROI from their SEO efforts:

Organic search traffic: By improving their search engine rankings and appearing higher in search results, businesses can attract more organic search traffic to their website. This can lead to more leads, conversions, and revenue.

Brand visibility and awareness: SEO can also help businesses increase their brand visibility and awareness by making their website and content more visible to potential customers. This can lead to more brand recognition, social media shares, and word-of-mouth referrals.

Cost savings: Compared to other forms of digital marketing such as paid search and social media advertising, SEO can be a cost-effective way to drive traffic and revenue. This is because once a website ranks well in search results, it can continue to generate traffic and leads without ongoing ad spend.

Long-term value: SEO can also provide long-term value to a business by establishing a strong online presence and building trust with potential customers. Over time, this can lead to more repeat business, referrals, and customer loyalty.

It’s important to note that the specific sources of ROI from SEO can vary depending on a business’s industry, goals, and target audience. That’s why it’s crucial for businesses to set clear goals and regularly track and analyze their SEO performance to identify what strategies are working and where they can optimize their efforts.

 

Is Google the best source of organic traffic?

 

Google is generally considered to be the most important source of organic traffic, as it is by far the most popular search engine worldwide, with over 90% market share in many countries. Bing, Yahoo!, and other search engines also contribute to organic traffic, but to a much lesser extent.

However, there are some exceptions to this rule. For example, in certain countries or regions, there may be a significant market share held by a local search engine. In China, for instance, Baidu is the dominant search engine, while Yandex is popular in Russia.

Additionally, some businesses may find that they receive significant organic traffic from sources other than search engines, such as social media, referrals, or email marketing. While these sources are not considered “organic” in the strictest sense, they can still provide valuable traffic and conversions.

Overall, while Google is the most important source of organic traffic for most businesses, it’s important to consider other sources of traffic as well and develop a well-rounded digital marketing strategy that leverages multiple channels to reach potential customers.

 

 

Follow us on Facebook

Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

1

SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

2

Happy New Year! May 2024 be a happy and profitable year for you.

4

We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.

1

If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:

The Unexpected Benefits of Taking a Break Over Christmas
. #selfemployed #entrepreneur #smallbusiness #business #businessowner #workfromhome #smallbusinessowner #success #motivation #taxseason #entrepreneurship #money #entrepreneurlife #womeninbusiness #freelancer #startup #girlboss #selfemployedlife #supportsmallbusiness

2

To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:

What is on-page SEO
. #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

3

Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

1

Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here:

Web Design Trends for 2023 and Beyond
. #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

2

On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey:

What is on-page SEO
. #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them:

Spooky SEO Problems
. #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

1

Some monday humour 😂

4

Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why:

Why you shouldn’t buy fake Google Reviews
. . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

1

Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it:

Disappearing Google Reviews
. . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

2

Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article:

Press Releases: A Strategic SEO Powerhouse
. . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

2

𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines:

Ad Blindness
. . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices

1

𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?

2

Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea:

Google Business Profiles: One’s Enough
. #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips

2

What some of our happy customers have to say about us on Google