One Google Business Profile is Enough!

Why Having Multiple Google Business Profiles Is a Bad Idea

Imagine you’re looking for a new restaurant. You do a quick Google search and see two listings for the same restaurant. One listing has a higher rating, but the other listing has more reviews. Which one do you choose?

This is the problem that customers face when businesses have multiple Google Business profiles. It’s confusing and can lead to customers going to the wrong location or choosing a business that’s not the best fit for them.

We took over a business’ SEO strategy for them recently and discovered that their previous (inexperienced SEO guy-cum-computer guy) had thought it a good idea to create multiple Google business profiles (GBP) for them!

So we decided it might be a good idea to blog about this and explore why your should NOT have more than one GBP for your business*

1: Confusing customers

As I mentioned above, having multiple Google Business profiles can be confusing for customers. They may not know which listing is the correct one, and they may end up going to the wrong location or choosing a business that’s not the best fit for them.

And we all know (or should) that confused customers generally tend to click off and look elsewhere online.

2: Hurting your ranking in Google Search

Google doesn’t like duplicate listings. If you have multiple Google Business profiles for the same business, it’s likely to hurt your ranking in Google Search. This means that your business will be less likely to show up in search results, and you’ll miss out on potential customers.

3: Getting your listings suspended or removed

If Google determines that you’re intentionally creating duplicate listings, it may suspend or remove your listings altogether. This would be a disaster for your business, as it would mean that you wouldn’t show up in Google Search at all.

4. Reviews

Juggling multiple profiles means juggling multiple sets of customer reviews. You’ll struggle to respond promptly, and your customers won’t be thrilled with the radio silence. Also, Google will eventually find out and the reviews you’ve gained on the duplicate GBP will be lost. This is really one occasion where you DO want all your eggs in one basket.

4. Wasted Effort

Ah, the British work ethic! But managing multiple profiles is like trying to maintain a garden in Hyde Park with a pair of nail scissors. It’s time-consuming and drains your energy without yielding any bouquet of benefits. Focus your energy on 1 GBP and, if you have an experience SEO company managing your strategy for you it will in time produce the results you’re looking for.

So, what should you do if you have multiple Google Business profiles for the same business?

The best thing to do is to consolidate your listings into one. You can do this by merging your listings or claiming existing listings. If you’re not sure how to do this, you can contact Google support for help.

Here’s a humorous analogy to help you remember why it’s important to avoid having multiple Google Business profiles:

Imagine you’re dating. You meet someone you really like, and you start going on dates. But then, you meet another person you really like. You start going on dates with both people, but you don’t tell either of them about the other person.

Eventually, the truth comes out, and both people are angry. They feel betrayed and lied to.

The same thing can happen with your Google Business profiles. If you have multiple profiles, Google will eventually find out. And when they do, they’re not going to be happy.

So, avoid the perils of having multiple Google Business profiles. Consolidate your listings into one, and be honest with Google about your business.

 

Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.

Follow us on Facebook

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

2

Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

1

Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here: https://canterburywebsitedesign.co.uk/web-design-trends-for-2023-and-beyond/ . #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

2

On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them: https://canterburywebsitedesign.co.uk/spooky-seo-problems . #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

1

Some monday humour 😂

4

Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why: https://canterburywebsitedesign.co.uk/why-you-shouldnt-buy-fake-google-reviews/ . . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

1

Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it: https://canterburywebsitedesign.co.uk/disappearing-google-reviews/ . . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

2

Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article: https://canterburywebsitedesign.co.uk/press-releases-a-strategic-seo-powerhouse/ . . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

2

𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines: https://canterburywebsitedesign.co.uk/ad-blindness/ . . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices

1

𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?

2

Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea: https://canterburywebsitedesign.co.uk/google-business-profiles-ones-enough/ . #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips

2

#sarcastic #sarcasm #memes #sarcasticmemes #memesdaily #meme #funnymemes #seo #seospecialist #seoagency #seospecialists

1

The SEO Tug of war: A recent trend (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins. We explore the perils of having two companies working on SEO and the dangers of entrusting your digital destiny to someone with no proven track record in the industry. https://canterburywebsitedesign.co.uk/seo-one-team-proven-results

1

Unraveling the SEO Secret: The Power of XML Sitemaps: What exactly is a sitemap and why is it so important for SEO? Find our more in this article: https://canterburywebsitedesign.co.uk/what-is-an-xml-sitemap-and-why-is-it-important-for-seo/ . #sitemap #seo #digitalmarketing #google #website #searchengineoptimization #seotips #xmlsitemap #wordpress #socialmedia #xml #keywordresearch #india #advertising #smm #backlink #onpageseo #optimize #rank #digitalmarketingdelhi #link #traffic #feedback #websiterank #stategy #keyword #adwebsolution #digitalmarketingagencies #onlinebussiness #data

1

Managed Wordpress Hosting: All of our website hosting packages provide a whole host of additional services to ensure your website is managed and monitored 24/7. Have a look at what's included here: https://canterburywebsitedesign.co.uk/managed-website-hosting

2

𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐒𝐭𝐨𝐧𝐞𝐥𝐢𝐧𝐤 𝐋𝐭𝐝. We often have clients approach us to do their website who have never had a website before. That was the case with Stonelink. As you can see from this case study, 𝐧𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐧𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐧𝐨 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐂𝐚𝐧𝐭𝐞𝐫𝐛𝐮𝐫𝐲 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎! https://canterburywebsitedesign.co.uk/web-design-case-study-stonelink/ . . #webdesign #CaseStudy #contentwriting

Do you live in Maidstone, the Weald of Kent or anywhere in that region of Kent? Are you looking for a private taxi transfer to the airport or cruise terminal? We recently created a brand new site for Kent Airport & Cruise Transfers by Ambassador. With rates from only £80, they'll get you there on time and in comfort. Have a look at their website below and get in touch with them: https://airportandcruisetransfers.co.uk/ . . #webdesigner #smallbiz #airporttransfer #airportshuttle #cruisetransfer #PrivateTransfer #privatetaxi

1

Are you a hobbyist who loves building or collecting die cast & plastic models of cars and planes (and loads of other things). Then you must checkout KC Models We recently upgraded their website for them. They sell and source a wide range of products in this niche, so if you don't find it on the site, do get in touch with them and they'll find it for you: https://kcmodelkits.co.uk/ . . #webdesigner #smallbiz #ecommercewebsite #hobbyist #modelplane #modelkit

1

Did you know there's a new taxi company in Canterbury? Yup! Premier Ride Taxis are Canterbury's newest cab company and they commissioned us to create their new website for them. Check it out by clicking the link below or call them to book a cab on 01227 200 200 - easy to remember isn't it? https://premierridetaxis.co.uk/ . . #webdesign #smallbiz #smallbusinessuk #canterburykent #Canterbury #taxiservice

3

We're often asked what the difference is beyween local SEO and national SEO and why the cost variations are so different. This article sheds some light on the differences: https://canterburywebsitedesign.co.uk/the-difference-between-local-seo-national-seo/

We've had a few incidents recently of clients either moving their business location or updating their phone numbers (most commonly from a mobile number to a landline number). Most business owners are unaware of how this impacts their Local SEO as it affectes their NAP Consistency. So we thought it important to highlight our article on NAP Consistency (and no its not about sleeping regularly!): https://canterburywebsitedesign.co.uk/the-importance-of-nap-consistency-in-seo/ . #NAPconsistency #localseo #localseotips #OnlineVisibility #smallbusinessowneruk #getfound

2

What some of our happy customers have to say about us on Google