One Google Business Profile is Enough!
Why Having Multiple Google Business Profiles Is a Bad Idea
Imagine you’re looking for a new restaurant. You do a quick Google search and see two listings for the same restaurant. One listing has a higher rating, but the other listing has more reviews. Which one do you choose?
This is the problem that customers face when businesses have multiple Google Business profiles. It’s confusing and can lead to customers going to the wrong location or choosing a business that’s not the best fit for them.
We took over a business’ SEO strategy for them recently and discovered that their previous (inexperienced SEO guy-cum-computer guy) had thought it a good idea to create multiple Google business profiles (GBP) for them!
So we decided it might be a good idea to blog about this and explore why your should NOT have more than one GBP for your business*
1: Confusing customers
As I mentioned above, having multiple Google Business profiles can be confusing for customers. They may not know which listing is the correct one, and they may end up going to the wrong location or choosing a business that’s not the best fit for them.
And we all know (or should) that confused customers generally tend to click off and look elsewhere online.
2: Hurting your ranking in Google Search
Google doesn’t like duplicate listings. If you have multiple Google Business profiles for the same business, it’s likely to hurt your ranking in Google Search. This means that your business will be less likely to show up in search results, and you’ll miss out on potential customers.
3: Getting your listings suspended or removed
If Google determines that you’re intentionally creating duplicate listings, it may suspend or remove your listings altogether. This would be a disaster for your business, as it would mean that you wouldn’t show up in Google Search at all.
4. Reviews
Juggling multiple profiles means juggling multiple sets of customer reviews. You’ll struggle to respond promptly, and your customers won’t be thrilled with the radio silence. Also, Google will eventually find out and the reviews you’ve gained on the duplicate GBP will be lost. This is really one occasion where you DO want all your eggs in one basket.
4. Wasted Effort
Ah, the British work ethic! But managing multiple profiles is like trying to maintain a garden in Hyde Park with a pair of nail scissors. It’s time-consuming and drains your energy without yielding any bouquet of benefits. Focus your energy on 1 GBP and, if you have an experience SEO company managing your strategy for you it will in time produce the results you’re looking for.
So, what should you do if you have multiple Google Business profiles for the same business?
The best thing to do is to consolidate your listings into one. You can do this by merging your listings or claiming existing listings. If you’re not sure how to do this, you can contact Google support for help.
Here’s a humorous analogy to help you remember why it’s important to avoid having multiple Google Business profiles:
Imagine you’re dating. You meet someone you really like, and you start going on dates. But then, you meet another person you really like. You start going on dates with both people, but you don’t tell either of them about the other person.
Eventually, the truth comes out, and both people are angry. They feel betrayed and lied to.
The same thing can happen with your Google Business profiles. If you have multiple profiles, Google will eventually find out. And when they do, they’re not going to be happy.
So, avoid the perils of having multiple Google Business profiles. Consolidate your listings into one, and be honest with Google about your business.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
What some of our happy customers have to say about us on Google
Follow us on Facebook
Still using your landline like it’s 2005? Switch things up with WhatsApp Business — yes, even on your landline! 📞 We’ve put together a quick guide covering: ✔️ The benefits ✔️ How to set it up (in minutes) ✔️ Why it’s perfect for small businesses Have a look at our post here:https://canterburywebsitedesign.co.uk/whatsapp-business-with-a-landline/ . . #whatsappforbusiness #websitedesign
⚡ Tip 5 of 5: Response Time Matters! Speed wins in the digital world! ⏰ Master your customer engagement: 🎯 Quick Response Strategy: ✅ Set up auto-responses ✅ Monitor all platforms daily ✅ Reply within 24 hours ✅ Save template responses ✅ Track customer queries 💡 Pro Tip: Use your response rate as a competitive advantage - 80% of customers choose businesses that respond quickly! #CustomerService #BusinessSuccess #DigitalEngagement #CanterburyBusiness #CustomerExperience
💫 Tip 4 of 5: Be Ready for Action - Turn Clicks into Conversions Make every website visit count! 🎯 Transform browsers into buyers: 🚀 Conversion Checklist: ✅ Clear, compelling CTAs ✅ Mobile-optimised pages ✅ Fast loading speeds ✅ Easy contact forms ✅ Visible phone numbers 💡 Pro Tip: Place your primary CTA "above the fold" - visible without scrolling! #WebsiteOptimisation #Conversions #DigitalMarketing #CanterburyBusiness #BusinessGrowth
🔗 Tip 3 of 5: Boost Your Google Business Profile with Social Links Make your GBP work harder for you! 📱 Maximise your online visibility: 🎯 Action Steps: ✅ Add ALL social media links ✅ Keep profiles consistently updated ✅ Cross-promote content ✅ Maintain brand consistency ✅ Regular social posts = fresh GBP content 💡 Pro Tip: Use your Google Business Profile posts to highlight your latest social media content and drive cross-platform engagement! #GoogleBusiness #SocialMedia #LocalSEO #CanterburyBusiness #DigitalMarketing
📸 Tip 2 of 5: Tell Your Story With Photos and Videos Make your business come alive online! 🎥 Visual content is king - here's how to rule: 📱 Must-Do's: ✅ Share high-quality project photos ✅ Create behind-the-scenes content ✅ Post before & after transformations ✅ Add short, engaging video clips ✅ Include team spotlights 💡 Pro Tip: Use natural lighting and keep videos under 60 seconds for maximum impact! #VisualMarketing #BusinessGrowth #ContentCreation #CanterburyBusiness
5 Tips to Improve Your Online Presence: 🎯 Tip 1 of 5: Update Your Business Details Is your online presence working as hard as you do? 🤔 Your business details are like your digital handshake - make it count! Quick Checklist: ✅ Verify all contact information ✅ Update business hours ✅ Check address accuracy ✅ Confirm email contacts ✅ Update service descriptions 💡 Pro Tip: Set a quarterly reminder to review and refresh all your online listings. #BusinessTips #OnlinePresence #DigitalMarketing #SmallBusiness
🎨 Transforming businesses with stunning WordPress websites! Our Divi-powered designs don't just look beautiful - they convert visitors into customers. ✨ Key features we deliver: • Mobile-optimised designs • Speed-optimised pages • User-friendly interfaces • Built-in SEO optimisation Ready to elevate your online presence? Let's have a chat! 💬 #CanterburyBusiness #WebDesign #WordPress #KentBusiness
We're closed now until 5 January - Merry Christmas!!
Your website represents your business 24/7/365. As such, its critical that it operates seamlessly and that you have complete peace of mind about it. And that's what you get with our website hosting bundles. Packed with value and everything you need so that your website is the one thing in your business that you don;t have to worry about.Its in safe hands with us. FInd out more here:
If you are looking for locally baked fresh bread, rolls, confectionary and occasion cakes check out this website we created for Belles Bakery. They opened the doors to their bakery in August 2018 and have been baking fresh goods onsite every day since! www.bellesbakery.co.uk #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Aurora Therapy, a local centre that offers therapy for individuals, couples and families. They are committed to supporting your emotional wellbeing and development in a safe and nurturing setting. Please check out their site for all the services they offer https://auroratherapycentre.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
🎄With the festive session nearly upon us check out this website we created for Little Piggies Catering. They provide quality menus with professional staffing and service tailored for you, whatever the venue and offer buffet, sit down or a mobile catering service https://www.littlepiggiescatering.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Kate, a local Licensed Therapist who is a registered member of the British Association of Counselling and Psychotherapy. She offers ethical counselling in a setting which is non-judgemental and respectful. Please check out her site for all the services she offers https://windrivercounselling.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #counsellinghelps #counsellingsupport #counsellingstudent
𝐆𝐨𝐨𝐠𝐥𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐨𝐫 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐭𝐨𝐩 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬. Here are 5 tried and tested strategies to use to help you get them and make the most of them: https://canterburywebsitedesign.co.uk/how-to-get-google-reviews/ . #googlereviews #localSEO #localseoservices #howtogetgooglereviews #howtogetgooglereviewsformybusiness
If you are interested in promoting the social and emotional well-being of children and young people please check out the website we created for the charity Sebda. They are working to build capacity in mainstream schools to support children with social, emotional and mental health difficulties https://sebda.org/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #sen #sebda
🚀 New Case Study Alert: Taking Hardys Market Online! 🌐 We're thrilled to share our latest e-commerce project: Hardys Market, a beloved Eastern European grocery store in Kent! 🎉 They approached us to create an e-commerce website that caters to customers across the UK, making their unique products accessible to everyone. So we created a multilingual e-commerce website for them. Check out the case study on the project here:
Looking for something different for your wedding or event? Check out this website we did for Sonny Hillier who have many years experience of providing horse drawn carriages for weddings, funerals and special events, and takes great care to ensure that every turnout is of the highest possible quality https://sonnyhillier.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #weddings #funerals
Google reviews have the power to make or break a business' reputation online - here are some tips on how to make the most of them:
🍾It's Global Champagne Day today! So why not celebrate with a glass or two at Café des Amis, accompanied by their finest Mexican cuisine 🥂 Check out the website we created for them https://cafedez.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #champagne #globalchampagneday
Check out this website that we designed for Dice and Destiny, your friendly local game store with experts on staff and a welcoming community. Take a look at what they have in their online shop https://www.diceanddestiny.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #gaming #pokemon
Beware of Facebook Ad scams. What to look out for and what to do:
Tired of getting a load of spam from your website forms? We include the paid plugin Cleantalk Anti Spam in all of our bundled hosting packages. Here's how it works:
If you are looking for super tasty, 100% organic vegan food check out the website we created for The Wallflower Café! They have a café in Herne Bay and also provide outside vegan catering throughout Kent for your events https://vegan-cafe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #veganfood #vegansoulfood
🚀 New Website, New Look! 🚀 We recently gave Peugeot Motorcycles UK a major website upgrade! From sleek design to seamless geolocation for stockists, their site is now faster, mobile-friendly, and easier to manage. Check out how we transformed their digital presence in our latest case study here: https://canterburywebsitedesign.co.uk/case-study-website.../ . #WebsiteUpgrade #WebDesign #PeugeotMotorcycles #CanterburyWebDesign #SEO #ResponsiveDesign #DigitalTransformation #WordPress #ukbusinesses
Did you know that today is National Fitness Day! If you are feeling in need of a workout check out the website we created for Rept Fitness, for Reece who has been a personal trainer for over 7 years. Take a look at what he has to offer https://www.reptfitness.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness @reece.at.rept.fitness
Looking for beautiful, discounted designer wedding dresses? We created this website for Brides by Zoë, for award winning Zoë who has selected some of the finest bridal gowns designers have to offer. Take a look at what she has to offer https://bridesbyzoe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #weddinggowns #weddings
Looking for a great local restaurant serving delicious Mediterranean cuisine? We created this website for Cafe du Soleil, who are based right in the centre of Canterbury in an 18th century mill on the River Stour. Take a look at their menu https://cafedusoleil.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury
'Buy cheap, buy twice' is never as pertinent when it comes to your business website, hosting & email. A single point of contact and prompt, local UK based support are critical. This article delives into what you need to know before switching your Wordpress website hosting and other services, to Forsquare:
Need more sales leads from your website? E-E-A-T-ing well is critical - see what we did there 😉 So have a look at some easy tips on how to improve this for your website to improve your online lead generation:
Does posting on Facebook actually work for small businesses? The answer is no....and yes....it depends on your industry. We dig a bit deeper in this article: