One Google Business Profile is Enough!
Why Having Multiple Google Business Profiles Is a Bad Idea
Imagine you’re looking for a new restaurant. You do a quick Google search and see two listings for the same restaurant. One listing has a higher rating, but the other listing has more reviews. Which one do you choose?
This is the problem that customers face when businesses have multiple Google Business profiles. It’s confusing and can lead to customers going to the wrong location or choosing a business that’s not the best fit for them.
We took over a business’ SEO strategy for them recently and discovered that their previous (inexperienced SEO guy-cum-computer guy) had thought it a good idea to create multiple Google business profiles (GBP) for them!
So we decided it might be a good idea to blog about this and explore why your should NOT have more than one GBP for your business*
1: Confusing customers
As I mentioned above, having multiple Google Business profiles can be confusing for customers. They may not know which listing is the correct one, and they may end up going to the wrong location or choosing a business that’s not the best fit for them.
And we all know (or should) that confused customers generally tend to click off and look elsewhere online.
2: Hurting your ranking in Google Search
Google doesn’t like duplicate listings. If you have multiple Google Business profiles for the same business, it’s likely to hurt your ranking in Google Search. This means that your business will be less likely to show up in search results, and you’ll miss out on potential customers.
3: Getting your listings suspended or removed
If Google determines that you’re intentionally creating duplicate listings, it may suspend or remove your listings altogether. This would be a disaster for your business, as it would mean that you wouldn’t show up in Google Search at all.
4. Reviews
Juggling multiple profiles means juggling multiple sets of customer reviews. You’ll struggle to respond promptly, and your customers won’t be thrilled with the radio silence. Also, Google will eventually find out and the reviews you’ve gained on the duplicate GBP will be lost. This is really one occasion where you DO want all your eggs in one basket.
4. Wasted Effort
Ah, the British work ethic! But managing multiple profiles is like trying to maintain a garden in Hyde Park with a pair of nail scissors. It’s time-consuming and drains your energy without yielding any bouquet of benefits. Focus your energy on 1 GBP and, if you have an experience SEO company managing your strategy for you it will in time produce the results you’re looking for.
So, what should you do if you have multiple Google Business profiles for the same business?
The best thing to do is to consolidate your listings into one. You can do this by merging your listings or claiming existing listings. If you’re not sure how to do this, you can contact Google support for help.
Here’s a humorous analogy to help you remember why it’s important to avoid having multiple Google Business profiles:
Imagine you’re dating. You meet someone you really like, and you start going on dates. But then, you meet another person you really like. You start going on dates with both people, but you don’t tell either of them about the other person.
Eventually, the truth comes out, and both people are angry. They feel betrayed and lied to.
The same thing can happen with your Google Business profiles. If you have multiple profiles, Google will eventually find out. And when they do, they’re not going to be happy.
So, avoid the perils of having multiple Google Business profiles. Consolidate your listings into one, and be honest with Google about your business.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
What some of our happy customers have to say about us on Google
Follow us on Facebook
'Buy cheap, buy twice' is never as pertinent when it comes to your business website, hosting & email. A single point of contact and prompt, local UK based support are critical. This article delives into what you need to know before switching your Wordpress website hosting and other services, to Forsquare:
Need more sales leads from your website? E-E-A-T-ing well is critical - see what we did there 😉 So have a look at some easy tips on how to improve this for your website to improve your online lead generation:
Does posting on Facebook actually work for small businesses? The answer is no....and yes....it depends on your industry. We dig a bit deeper in this article:
Dear Faceless Marketing Spammer Let's get one thing straight: pissing us off by bombarding our inboxes with your cookie-cutter marketing emails is not a strategy that will ever generate business for you from us. We receive hundreds of similar emails each week, each making the same promises as you. And then, as if by some miracle of irony, you follow up on your initial spammy send, expressing your surprise that you haven't heard back from us! Perhaps you imagine that your email got lost in transit, or maybe you think we accidentally overlooked it in our sheer excitement to collaborate with you? Let us assure you, our silence is not an oversight. Your follow-ups are like the encore performance of a terrible play—unwanted! The pièce de résistance, however, is when you cunningly use our own website's forms to try and sell us your services. The audacity is almost impressive. Our contact forms are intended for potential clients, not for you to peddle your unwanted wares! We have a few suggestions on what you should do with your marketing emails: Reflect: Take a moment to reflect on your strategy. Maybe there's a reason your emails are going unanswered? 😉 Redirect: Consider directing your efforts towards customers who actually express interest in your services. Radical, we know. Rest: Seriously. You're wasting your time, as well as harming the planet with the electricity and server resources that are used to send and deliver your unwanted emails. So give it a rest. In conclusion, dear marketing spammer, your persistence in filling our inboxes with unsolicited nonsense is not winning you any business. So please take your marketing emails and go away! Yours in eternal exasperation, All Frustrated Business Owners
Are a lot of your target audience not native English speakers? Did you know you can inexpensively add a multi-ligual ability to your website allowing your customers to translate it to over 100 languages? Here's how:
Wondering why your business isn't coming up all over the county on the Google Map pack? This article explains why and what you should do instead: https://canterburywebsitedesign.co.uk/geolocation-and-your-google-business-profile-rankings/
Happy Pride!! 🏳️🌈 This Pride Month, we celebrate the LGBTQ+ community and their vibrant contributions to our world. We're proud to support our LGBTQ+ clients and stand for equality and inclusion. Here's to love, acceptance, and individuality! #PrideMonth #LGBTQ+
Wanting to try and increase the conversion rate from your Ecommerce store? GPay and Apple Pay Are Essential for Your Online Business. Here's why:
Is your website not ranking the way it should be? Toxi, spammy backlinks could be the reason. In this article we delve into what they and what you need to do to get ready of them: https://canterburywebsitedesign.co.uk/the-importance-of-removing-spammy-backlinks-from-your-website/
We were privileged to be approached recently to build the new Peugeot Motocycles website. If you're in the market for a new scooter or motorbike, definitely check out the new site here: https://peugeot-motocycles.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #peugeot #peugeotmotocycles #peugeotscooters #tr #scooter #cc #rkiye #peugeotdjango #peugeotsport #peugeotuk #scooters #motorcycle
Abbott Contractors, a Multi-Trades Service Provider who operate across Kent & London recently contracted us to build their new website. Check it out here: https://www.abbottcontractors.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #builders #construction #building #builder #realestate #interiordesign #design #renovation #home #contractors #contractor
Another website upgrade we undertook recently was for @kentcommercialkitchens They are one of the top commercial kitchen design and build companies in Kent. Have a look at their new website which includes their vast portfolio of work - you'll definitely recognise a few places!: https://kentcommercialkitchens.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #commercialkitchens #commercialkitchenequipment #restaurantsupply #restaurantequipment #kitchenequipment #commercialkitchen
We've been working with Discount Tyres South East Ltd to give their website a major upgrade! The new site is designed to be User-friendly, Informative & Mobile Friendly. Head over to the new website now and see for yourself and then get in touch with if you need anything tyre related: https://welovetyres.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #tyres #wheels #cars #tires #rims #x #car #tyre
Do you create a lot of videos for your business or as a hobby? Videos that people want to watch obviously 😉 You could be making money from them! Have a look at this article which tells you exactly what you need to do to get started:
Keeping the Google playing fields clean and fair is an important part of our SEO strategy for our clients. That's why we check and report those who are not playing fair by keyword stuffing:
We're serious about your business success. Are you? One thing that sets us apart is the seriousness with which we plan your very unique & specific SEO strategy and proposal. Read more here: https://canterburywebsitedesign.co.uk/were-serious-about-your-success-are-you/
Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/
After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:
Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂
SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk
Happy New Year! May 2024 be a happy and profitable year for you.
We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.
If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:
To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!
Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems
There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:
How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:
It happens regularly...😅