As a web design and SEO business, our experience suggests that Facebook posts alone may not significantly drive business growth. The main reasons for this include:

1. Target Audience Mismatch: Our target audience consists of business owners and decision-makers who often look for web design and SEO services through professional networks and search engines rather than social media.
2. Engagement Levels: Facebook’s algorithm prioritises posts from friends and family, which means that organic reach for business posts is limited. This results in lower engagement levels unless substantial investment is made in paid promotions.
3. Content Saturation: The platform is saturated with content, making it challenging for posts to stand out and attract the desired attention.

Industries Where Facebook Posts May Be Effective

Despite our mixed results, there are industries where Facebook posts can indeed help generate business. Some of these include:

1. Retail and E-commerce: Businesses selling tangible products can benefit from showcasing their items through visually appealing posts and leveraging Facebook’s shopping features.
2. Food and Beverage: Restaurants, cafes, and food trucks often use Facebook to promote daily specials, events, and customer reviews, which can drive foot traffic and online orders.
3. Local Services: Local businesses such as plumbers, electricians, and fitness trainers can use Facebook to target a specific geographical area, engaging with the community and building a loyal customer base.

The answer depends on your industry and business goals.

For some businesses, especially those in the service industry like ours, the return on investment (ROI) from Facebook posts may not justify the time and effort. However, for businesses where visual appeal and community engagement are crucial, Facebook can be a valuable tool.

So why do we bother if it doesn’t work?

We write our blogs articles anyway for both our newsletter and to examine things in some depth so a couple of extra minutes to make it into a Facebook post is not a biggie.

Also, it DOES help is in other ways as follows:

• It helps with our SEO as, although indirect, social signals from Facebook can contribute to your website’s SEO by driving traffic and engagement.
• When prospective clients are researching us it helps to show we are actively involved in our business. Afterall, if you look at a business’ Facebook page and the last time they posted was 2019 or even last year for that matter, don’t you question their professionalism?
• It is another way in which we examine topics related to our industry and give our professional opinions on them.
• And lastly, frankly, so we can investigate subjects like this and place them out there so you can make informed decisions.

Whatever type of website you need we can help!

With over 25 years experience in building a LOT of website you’re in safe hands.

Contact us today and let’s have a chat about what you’re wanting to achieve and how we can help you reach those goals.