Turning Clicks into Customers:
How Good UX Design Boosts Conversions

Is your website not converting clicks to customers? If they’re able to find you on Google and you’re getting clicks but not getting customers, it’s likely that your website’s user experience (coloquially termed UX) is what’s standing between you and new customers.

In this article we explore the various key ways that good UX on a website can help take a potential client on a website from just a browser to a customer, by creating a positive user journey that encourages engagement, builds trust, and ultimately drives sales.

1) Simplified Navigation
One of the key elements of good UX design is simplified navigation. By creating clear and intuitive navigation menus, businesses can help potential customers find the information they need quickly and easily, without getting lost or frustrated.

Clear navigation menus can help potential customers explore a website and find the products or services that they’re interested in, leading to higher engagement and increased chances of conversion.

seo-vs-ppc

2) Engaging Visuals
Another important aspect of good UX design is engaging visuals. High-quality images, videos, and graphics can capture the attention of potential customers and help them connect with a brand on an emotional level.

Engaging visuals can help potential customers stay on a website longer, explore more content, and ultimately become more likely to make a purchase or take some other desired action.

3) Streamlined Checkout Process
For e-commerce websites, a streamlined checkout process is crucial to converting potential customers into buyers. Good UX design can help simplify the checkout process, removing unnecessary steps, and making it easy for customers to complete their purchases.

By streamlining the checkout process, businesses can reduce cart abandonment rates and increase conversion rates, resulting in more sales and higher revenue.

seo-vs-ppc

4) Mobile Optimisation
In today’s mobile-first world, good UX design must include mobile optimisation (also known as resposive design).

With more than half of all internet traffic coming from mobile devices, businesses that fail to optimise their websites for mobile users risk losing potential customers.

By designing websites that are mobile-friendly and responsive, businesses can create a seamless user experience across all devices, leading to higher engagement and increased chances of conversion.

5) Clear Calls to Action
Finally, good UX design should include clear calls to action (CTAs) that encourage potential customers to take action. Whether it’s signing up for a newsletter, requesting a quote, or making a purchase, clear and prominent CTAs can help guide users toward the desired outcome.

By strategically placing CTAs throughout a website, businesses can encourage potential customers to take action and move closer to becoming a customer.

By ensuring that all the boxes are checked on the above 5 factors, businesses can create a positive user journey that encourages engagement, builds trust, and ultimately drives sales.

If you’re looking to improve the UX design of your website, get in touch. We can help you create a website that will engage potential customers and improve your conversion rates.

Our Cashflow-friendly, Affordable Website Design Packages

Follow us on Facebook

Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

1

SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

2

Happy New Year! May 2024 be a happy and profitable year for you.

4

We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.

1

If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:

The Unexpected Benefits of Taking a Break Over Christmas
. #selfemployed #entrepreneur #smallbusiness #business #businessowner #workfromhome #smallbusinessowner #success #motivation #taxseason #entrepreneurship #money #entrepreneurlife #womeninbusiness #freelancer #startup #girlboss #selfemployedlife #supportsmallbusiness

2

To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:

What is on-page SEO
. #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

3

Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

1

Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here:

Web Design Trends for 2023 and Beyond
. #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

2

On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey:

What is on-page SEO
. #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them:

Spooky SEO Problems
. #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

1

Some monday humour 😂

4

Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why:

Why you shouldn’t buy fake Google Reviews
. . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

1

Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it:

Disappearing Google Reviews
. . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

2

Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article:

Press Releases: A Strategic SEO Powerhouse
. . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

2

𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines:

Ad Blindness
. . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices

1

𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?

2

Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea:

Google Business Profiles: One’s Enough
. #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips

2

What some of our happy customers have to say about us on Google