Ad Blindness
The Rise of Ad Blindness and the Power of Organic SEO
Everywhere we look in this information age, we are having adverts thrust upon us.
One term that has gained prominence in recent years is “ad blindness.” This phenomenon highlights a significant challenge faced by businesses using paid search advertising online. As users become increasingly immune to the barrage of paid ads, the question arises: Is organic SEO the better strategy to invest in for long-term success?
Let’s take a deeper dive into the subject shall we?
Understanding Ad Blindness
Ad blindness, in its simplest form, refers to the ability of internet users to consciously or subconsciously ignore paid advertisements displayed on search engine results pages (SERPs) and websites. This phenomenon is a natural response to the saturation of paid ads in the digital sphere. With the constant bombardment of sponsored content, users have developed a knack for filtering out what they perceive as intrusive advertising.
Why Ad Blindness Matters
Ad blindness matters because it directly impacts the effectiveness of paid search advertising. Users are less likely to click on paid ads, resulting in lower click-through rates (CTR) and conversion rates for businesses. Additionally, the cost of paid advertising can be substantial, especially in competitive industries, making it a less cost-effective option when ad blindness is at play.
The Power of Organic SEO
In contrast to paid search advertising, organic SEO (Search Engine Optimisation) focuses on optimising a website’s content and structure to naturally rank higher in search engine results. Here’s why it’s a more sustainable strategy for your business and why you should be investing in it with a results-driven SEO company such as us:
1. Trust and Credibility: Organic search results are perceived as more trustworthy and credible by users. When a website appears at the top of organic search results, it’s seen as an authority in its industry, which can boost user confidence.
2. Long-term Visibility: Unlike paid ads, which disappear when the budget runs out, organic SEO efforts can provide long-term visibility and traffic. Well-optimized content continues to rank high in search results, even without ongoing ad spend.
3. Cost-Effective: While SEO requires an initial investment in content creation and optimization, the long-term benefits often outweigh the costs. The ROI of organic SEO can be substantial, as it attracts organic traffic without the ongoing expense of paid advertising.
4. User Experience: Organic SEO encourages the creation of user-friendly websites with valuable, informative content. This aligns with Google’s ranking criteria, leading to a better user experience and higher search rankings.
5. Ad-blocking: With the rise of ad-blocking software and users actively avoiding paid ads, organic SEO provides a way to reach an audience that might otherwise be unreachable through paid advertising.
The Synergy of Paid and Organic Strategies
It’s important to note that paid advertising and organic SEO can complement each other. In a holistic digital marketing strategy, businesses often use paid ads for short-term campaigns, promotions, or immediate visibility while simultaneously investing in long-term organic SEO efforts. This synergy ensures a balanced approach that maximises the benefits of both strategies.
In conclusion, ad blindness is a reality in today’s digital world, challenging the effectiveness of paid search advertising. Organic SEO, on the other hand, offers a more sustainable, cost-effective, and trusted path to online visibility and success. By focusing on creating valuable, user-friendly content and optimizing your website for search engines, you can harness the power of organic SEO to thrive in the ever-competitive online landscape.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
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Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems
There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google
How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:
It happens regularly...😅
Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google
Website Design For Small Business: Why it's so important for credibility:
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Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here: https://canterburywebsitedesign.co.uk/web-design-trends-for-2023-and-beyond/ . #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website
On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle
It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them: https://canterburywebsitedesign.co.uk/spooky-seo-problems . #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency
Some monday humour 😂
Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why: https://canterburywebsitedesign.co.uk/why-you-shouldnt-buy-fake-google-reviews/ . . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing
Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it: https://canterburywebsitedesign.co.uk/disappearing-google-reviews/ . . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview
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𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines: https://canterburywebsitedesign.co.uk/ad-blindness/ . . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices
𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?
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Managed Wordpress Hosting: All of our website hosting packages provide a whole host of additional services to ensure your website is managed and monitored 24/7. Have a look at what's included here: https://canterburywebsitedesign.co.uk/managed-website-hosting
𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐒𝐭𝐨𝐧𝐞𝐥𝐢𝐧𝐤 𝐋𝐭𝐝. We often have clients approach us to do their website who have never had a website before. That was the case with Stonelink. As you can see from this case study, 𝐧𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐧𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐧𝐨 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐂𝐚𝐧𝐭𝐞𝐫𝐛𝐮𝐫𝐲 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎! https://canterburywebsitedesign.co.uk/web-design-case-study-stonelink/ . . #webdesign #CaseStudy #contentwriting
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