Should you hire a professional web designer? The well known quote above is most commonly attributed to Red Adair and it applies very much to website design services.
Let’s start from the beginning.
Starting a new business is scary. Often our clients have left the comfort of salary based employment to go out into the (usually unknown) world of self-employment.
When they’re in this position, many people make the mistake of being overly frugal with aspects of their business which are extremely important.
Take Tim as an example. Tim is a skilled and experienced plumber and after years of making a lot of money for other people, he decided to become his own boss.
Tim hired his friend’s 16-year old nephew to create a logo for £50. He then knocked together his own website using Wix. Tim was impressed with the money he saved on graphic and website design.
What Tim doesn’t realise is that he’s already begun to lose money.
When people go to Tim’s website, they’re looking at a visual representation of his business – usually the first impression. As a result of his DIY job , he looks like an amateur. So he’s not only losing good business because he looks like an amateur, he’s also not getting clients that are willing to pay what he’s actually worth.
In a nutshell: His cheapskate approach is attracting only the cheapskates to his business, those who want to cut prices and pay (usually less than) the absolute minimum for his time and skills.
By the time the penny drops, Tim has lost a lot of money. He then has to shells out for a decent logo and the website that he should have gotten in the first place. (He probably also has to pay to have all his business stationary and van graphics reprinted too).
This is an example of how buying cheap can affect a small business, but larger businesses make the same mistakes too, and the larger the business, the costlier it is to not get it right the first time.
Let’s be clear. I’m not suggesting you break the bank by spending huge sums of money before you even know if the business will take off. What you should do, though, is take the time to hire a professional that understands what you want to say about your business and can create a logo and website that accurately reflects the quality of the products or services that you offer.
Bear in mind, even the big brands and websites need to be tweaked as a business expands and adapts. The important thing is that you hit the ground running so getting a professional to help you is critical in doing this.
Price should not be the deciding factor: Of course, when hiring a professional, price is going to be a factor, but you shouldn’t look at the price a measure of quality.
Some businesses are reassured by high prices. They think that the more they pay the better the site will be, however this is not the case. While it is true that agencies that do great work will usually charge higher prices, it is also true that high prices can just be the result of large overheads.
If you’d like to have a chat about your website needs and would like to hire a professional web designer, please contact us for a free telephonic consultation.