What is on-Page SEO?
What is on-page SEO and why is it so important for SEO?
On-page SEO (also known as on-site SEO) is the process of optimising your website content and structure to improve its ranking in search engine results pages (SERPs) – Get a free SERP check here.
On-page SEO is important because it helps search engines to understand what your website is about and how relevant it is to search users’ queries. When search engines understand your website better, they are more likely to rank it higher in SERPs.
In this article, we look at some of the most important elements of on-page SEO:
Title tags and meta descriptions: Title tags and meta descriptions are the snippets of text that appear in SERPs. They are important because they tell search users what your website is about and whether it is relevant to their query.
Headings: Headings are the subheadings that divide your website content into sections. They are important because they help search engines to understand the structure of your content and the main topics that you are covering.
Content: Your website content should be high-quality, informative, and relevant to your target audience. It should also be optimized for search engines by including relevant keywords and phrases.
Internal links: Internal links are links between different pages on your website. They are important because they help search engines to crawl and index your website more effectively. For example, we are an SEO agency – see how we created an internal link to another page on our site which is focused on the term ‘SEO Agency’?
Images: Images can make your website content more visually appealing and engaging. However, it is important to optimize your images for SEO by giving them descriptive file names and alt text.
Page speed: Page speed is the time it takes for your website to load. It is important because search engines prefer websites that load quickly.
By optimizing your website for on-page SEO, you can improve its ranking in SERPs and attract more visitors.
Images: Images can make your website content more visually appealing and engaging.
However, it is important to optimise your images for SEO by giving them descriptive file names and alt text.
Hover over the image on the right (if you’re on a desktop computer). You’ll see that the alt. text we are optimising this article for comes up. It helps Google understand what the image is about and how it related to the content.
Page speed: Page speed is the time it takes for your website to load. It is important because search engines prefer websites that load quickly.
By optimising your website for on-page SEO, you can improve its ranking in SERPs and attract more visitors.
Here are some tips for improving your on-page SEO:
- Use relevant keywords throughout your website content, including in your title tags, meta descriptions, headings, and body text.
- Write high-quality content that is informative and relevant to your target audience.
- Structure your content using headings and subheadings.
- Use internal links to connect different pages on your website.
- Optimise your images by giving them descriptive file names and alt text.
- Make sure your website loads quickly.
Here are some of the benefits of on-page SEO:
- Improved ranking in SERPs: On-page SEO can help your website to rank higher in SERPs, which can lead to more traffic and visitors.
- Increased brand awareness: When your website ranks higher in SERPs, more people will see it, which can help to increase brand awareness.
- More leads and sales: By attracting more visitors to your website, you are more likely to generate more leads and sales.
- Better user experience: On-page SEO can help to improve the user experience of your website by making it easier for visitors to find the information they are looking for.
Overall, on-page SEO is an important part of any SEO strategy. By optimising your website for on-page SEO, you can improve its ranking in SERPs, attract more visitors, and generate more leads and sales.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
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Still using your landline like it’s 2005? Switch things up with WhatsApp Business — yes, even on your landline! 📞 We’ve put together a quick guide covering: ✔️ The benefits ✔️ How to set it up (in minutes) ✔️ Why it’s perfect for small businesses Have a look at our post here:https://canterburywebsitedesign.co.uk/whatsapp-business-with-a-landline/ . . #whatsappforbusiness #websitedesign
⚡ Tip 5 of 5: Response Time Matters! Speed wins in the digital world! ⏰ Master your customer engagement: 🎯 Quick Response Strategy: ✅ Set up auto-responses ✅ Monitor all platforms daily ✅ Reply within 24 hours ✅ Save template responses ✅ Track customer queries 💡 Pro Tip: Use your response rate as a competitive advantage - 80% of customers choose businesses that respond quickly! #CustomerService #BusinessSuccess #DigitalEngagement #CanterburyBusiness #CustomerExperience
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📸 Tip 2 of 5: Tell Your Story With Photos and Videos Make your business come alive online! 🎥 Visual content is king - here's how to rule: 📱 Must-Do's: ✅ Share high-quality project photos ✅ Create behind-the-scenes content ✅ Post before & after transformations ✅ Add short, engaging video clips ✅ Include team spotlights 💡 Pro Tip: Use natural lighting and keep videos under 60 seconds for maximum impact! #VisualMarketing #BusinessGrowth #ContentCreation #CanterburyBusiness
5 Tips to Improve Your Online Presence: 🎯 Tip 1 of 5: Update Your Business Details Is your online presence working as hard as you do? 🤔 Your business details are like your digital handshake - make it count! Quick Checklist: ✅ Verify all contact information ✅ Update business hours ✅ Check address accuracy ✅ Confirm email contacts ✅ Update service descriptions 💡 Pro Tip: Set a quarterly reminder to review and refresh all your online listings. #BusinessTips #OnlinePresence #DigitalMarketing #SmallBusiness
🎨 Transforming businesses with stunning WordPress websites! Our Divi-powered designs don't just look beautiful - they convert visitors into customers. ✨ Key features we deliver: • Mobile-optimised designs • Speed-optimised pages • User-friendly interfaces • Built-in SEO optimisation Ready to elevate your online presence? Let's have a chat! 💬 #CanterburyBusiness #WebDesign #WordPress #KentBusiness
We're closed now until 5 January - Merry Christmas!!
Your website represents your business 24/7/365. As such, its critical that it operates seamlessly and that you have complete peace of mind about it. And that's what you get with our website hosting bundles. Packed with value and everything you need so that your website is the one thing in your business that you don;t have to worry about.Its in safe hands with us. FInd out more here:
If you are looking for locally baked fresh bread, rolls, confectionary and occasion cakes check out this website we created for Belles Bakery. They opened the doors to their bakery in August 2018 and have been baking fresh goods onsite every day since! www.bellesbakery.co.uk #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Aurora Therapy, a local centre that offers therapy for individuals, couples and families. They are committed to supporting your emotional wellbeing and development in a safe and nurturing setting. Please check out their site for all the services they offer https://auroratherapycentre.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
🎄With the festive session nearly upon us check out this website we created for Little Piggies Catering. They provide quality menus with professional staffing and service tailored for you, whatever the venue and offer buffet, sit down or a mobile catering service https://www.littlepiggiescatering.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Kate, a local Licensed Therapist who is a registered member of the British Association of Counselling and Psychotherapy. She offers ethical counselling in a setting which is non-judgemental and respectful. Please check out her site for all the services she offers https://windrivercounselling.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #counsellinghelps #counsellingsupport #counsellingstudent
𝐆𝐨𝐨𝐠𝐥𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐨𝐫 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐭𝐨𝐩 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬. Here are 5 tried and tested strategies to use to help you get them and make the most of them: https://canterburywebsitedesign.co.uk/how-to-get-google-reviews/ . #googlereviews #localSEO #localseoservices #howtogetgooglereviews #howtogetgooglereviewsformybusiness
If you are interested in promoting the social and emotional well-being of children and young people please check out the website we created for the charity Sebda. They are working to build capacity in mainstream schools to support children with social, emotional and mental health difficulties https://sebda.org/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #sen #sebda
🚀 New Case Study Alert: Taking Hardys Market Online! 🌐 We're thrilled to share our latest e-commerce project: Hardys Market, a beloved Eastern European grocery store in Kent! 🎉 They approached us to create an e-commerce website that caters to customers across the UK, making their unique products accessible to everyone. So we created a multilingual e-commerce website for them. Check out the case study on the project here:
Looking for something different for your wedding or event? Check out this website we did for Sonny Hillier who have many years experience of providing horse drawn carriages for weddings, funerals and special events, and takes great care to ensure that every turnout is of the highest possible quality https://sonnyhillier.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #weddings #funerals
Google reviews have the power to make or break a business' reputation online - here are some tips on how to make the most of them:
🍾It's Global Champagne Day today! So why not celebrate with a glass or two at Café des Amis, accompanied by their finest Mexican cuisine 🥂 Check out the website we created for them https://cafedez.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #champagne #globalchampagneday
Check out this website that we designed for Dice and Destiny, your friendly local game store with experts on staff and a welcoming community. Take a look at what they have in their online shop https://www.diceanddestiny.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #gaming #pokemon
Beware of Facebook Ad scams. What to look out for and what to do:
Tired of getting a load of spam from your website forms? We include the paid plugin Cleantalk Anti Spam in all of our bundled hosting packages. Here's how it works:
If you are looking for super tasty, 100% organic vegan food check out the website we created for The Wallflower Café! They have a café in Herne Bay and also provide outside vegan catering throughout Kent for your events https://vegan-cafe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #veganfood #vegansoulfood
🚀 New Website, New Look! 🚀 We recently gave Peugeot Motorcycles UK a major website upgrade! From sleek design to seamless geolocation for stockists, their site is now faster, mobile-friendly, and easier to manage. Check out how we transformed their digital presence in our latest case study here: https://canterburywebsitedesign.co.uk/case-study-website.../ . #WebsiteUpgrade #WebDesign #PeugeotMotorcycles #CanterburyWebDesign #SEO #ResponsiveDesign #DigitalTransformation #WordPress #ukbusinesses
Did you know that today is National Fitness Day! If you are feeling in need of a workout check out the website we created for Rept Fitness, for Reece who has been a personal trainer for over 7 years. Take a look at what he has to offer https://www.reptfitness.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness @reece.at.rept.fitness
Looking for beautiful, discounted designer wedding dresses? We created this website for Brides by Zoë, for award winning Zoë who has selected some of the finest bridal gowns designers have to offer. Take a look at what she has to offer https://bridesbyzoe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #weddinggowns #weddings
Looking for a great local restaurant serving delicious Mediterranean cuisine? We created this website for Cafe du Soleil, who are based right in the centre of Canterbury in an 18th century mill on the River Stour. Take a look at their menu https://cafedusoleil.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury
'Buy cheap, buy twice' is never as pertinent when it comes to your business website, hosting & email. A single point of contact and prompt, local UK based support are critical. This article delives into what you need to know before switching your Wordpress website hosting and other services, to Forsquare:
Need more sales leads from your website? E-E-A-T-ing well is critical - see what we did there 😉 So have a look at some easy tips on how to improve this for your website to improve your online lead generation:
Does posting on Facebook actually work for small businesses? The answer is no....and yes....it depends on your industry. We dig a bit deeper in this article: