What is on-Page SEO?
What is on-page SEO and why is it so important for SEO?
On-page SEO (also known as on-site SEO) is the process of optimising your website content and structure to improve its ranking in search engine results pages (SERPs) – Get a free SERP check here.
On-page SEO is important because it helps search engines to understand what your website is about and how relevant it is to search users’ queries. When search engines understand your website better, they are more likely to rank it higher in SERPs.
In this article, we look at some of the most important elements of on-page SEO:
Title tags and meta descriptions: Title tags and meta descriptions are the snippets of text that appear in SERPs. They are important because they tell search users what your website is about and whether it is relevant to their query.
Headings: Headings are the subheadings that divide your website content into sections. They are important because they help search engines to understand the structure of your content and the main topics that you are covering.
Content: Your website content should be high-quality, informative, and relevant to your target audience. It should also be optimized for search engines by including relevant keywords and phrases.
Internal links: Internal links are links between different pages on your website. They are important because they help search engines to crawl and index your website more effectively. For example, we are an SEO agency – see how we created an internal link to another page on our site which is focused on the term ‘SEO Agency’?
Images: Images can make your website content more visually appealing and engaging. However, it is important to optimize your images for SEO by giving them descriptive file names and alt text.
Page speed: Page speed is the time it takes for your website to load. It is important because search engines prefer websites that load quickly.
By optimizing your website for on-page SEO, you can improve its ranking in SERPs and attract more visitors.
Images: Images can make your website content more visually appealing and engaging.
However, it is important to optimise your images for SEO by giving them descriptive file names and alt text.
Hover over the image on the right (if you’re on a desktop computer). You’ll see that the alt. text we are optimising this article for comes up. It helps Google understand what the image is about and how it related to the content.
Page speed: Page speed is the time it takes for your website to load. It is important because search engines prefer websites that load quickly.
By optimising your website for on-page SEO, you can improve its ranking in SERPs and attract more visitors.
Here are some tips for improving your on-page SEO:
- Use relevant keywords throughout your website content, including in your title tags, meta descriptions, headings, and body text.
- Write high-quality content that is informative and relevant to your target audience.
- Structure your content using headings and subheadings.
- Use internal links to connect different pages on your website.
- Optimise your images by giving them descriptive file names and alt text.
- Make sure your website loads quickly.
Here are some of the benefits of on-page SEO:
- Improved ranking in SERPs: On-page SEO can help your website to rank higher in SERPs, which can lead to more traffic and visitors.
- Increased brand awareness: When your website ranks higher in SERPs, more people will see it, which can help to increase brand awareness.
- More leads and sales: By attracting more visitors to your website, you are more likely to generate more leads and sales.
- Better user experience: On-page SEO can help to improve the user experience of your website by making it easier for visitors to find the information they are looking for.
Overall, on-page SEO is an important part of any SEO strategy. By optimising your website for on-page SEO, you can improve its ranking in SERPs, attract more visitors, and generate more leads and sales.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
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