Boost Your Business with Google Guaranteed: The Ultimate Trust Signal for Local Services

Google Guaranteed: How do you get your business Google guaranteed?

Google Guaranteed is a programme that certifies local service providers in certain industries, including home services, locksmiths, and garage door repair companies, among others. The programme aims to help customers feel confident when choosing a service provider by offering a money-back guarantee on services booked through the programme.

Can any business become Google Guaranteed?

Unfortunately not. Currently Google has a list of 23 services industries that are able to become guaranteed.  We’ve provided a full list below of those industries that can become Google Guaranteed (as at 2023):

google guaranteed

Here is a list of the industries that are currently eligible to become Google Guaranteed through the Local Services program:

  • Appliance Repair Services
  • Auto Glass Services
  • Carpet Cleaning Services
  • Cleaning Services
  • Countertop Services
  • Electricians
  • Event Planning Services
  • Garage Door Services
  • HVAC Services
  • Junk Removal Services
  • Lawn Care Services
  • Locksmiths
  • Moving Services
  • Pest Control Services
  • Pet Care Services
  • Plumbing Services
  • Roofing Services
  • Siding Services
  • Tree Services
  • Tutors
  • Water Damage Services
  • Window Cleaning Services
  • Window Services

Please note that eligibility for the Google Guaranteed program may vary by location, and Google may add or remove industries from this list at any time.

google guaranteed

Does google charge for their Guarantee?

Yes, Google charges a fee for businesses to participate in the Google Guaranteed programme. The fee varies depending on the industry and location, and it is charged on a per-lead basis. The cost per lead can range from a few dollars to several tens of dollars, depending on the industry and competition in the local market.

The fee for the Google Guaranteed programme covers the cost of the background check, the use of the Google Guaranteed badge, and the inclusion of the business in the Local Services ads. It also includes the money-back guarantee that Google offers to customers who book services through it.

While the fee for the Google Guaranteed programme may be an additional cost for businesses, it can help increase their visibility in relevant search results and improve their reputation with customers. The money-back guarantee can also provide added peace of mind for customers, which may help businesses generate more leads and sales.


If a business is google does google charge for their Guaranteed and they don’t get any clicks do they have to pay anything?

No, you will not be charged as the fee for the Google Guaranteed programme is charged on a per-lead basis, meaning that businesses are only charged when a customer contacts them through the Local Services ads. If a business does not receive any leads through the program, they will not be charged anything.

However, it’s worth noting that being part of the Google Guaranteed programme does not guarantee that a business will receive leads or clicks.

google guaranteed


The program is designed to increase a business’s visibility in relevant search results and improve its reputation with customers, but ultimately the success of the program depends on a variety of factors, including the quality of the business’s services, the competition in the local market, and the effectiveness of the business’s advertising strategy.

If a business is not receiving any leads through the Google Guaranteed program, they may need to evaluate their advertising strategy and make adjustments to improve their results.




What is the process involved if you want to get Google Guaranteed?


To become Google Guaranteed, a business needs to go through a verification process that includes several steps:

  1. Apply for the programme: The first step is to apply for the Google Guaranteed programme through the Local Services ads platform. The business will need to provide basic information about the services they offer, their location, and their contact details.
  2. Background check: Once the business has applied for the programme, Google will conduct a background check to verify their identity, licenses, insurance, and other credentials. This may involve contacting the relevant authorities and checking public records.
  3. Google Guaranteed badge: If the business passes the background check, they will be issued a Google Guaranteed badge that they can display on their website and marketing materials. The badge indicates that the business has met Google’s standards for quality and trustworthiness.
  4. Local Services ads: Once the business has the Google Guaranteed badge, they can create Local Services ads that will appear at the top of relevant search results. These ads include the business’s name, phone number, ratings, and reviews, as well as a call-to-action button that allows customers to contact the business directly.
  5. Pay per lead: The business will be charged a fee for each lead they receive through the Local Services ads. The fee varies depending on the industry and location, and it is charged on a per-lead basis.

It’s worth noting that the eligibility requirements for the Google Guaranteed programme may vary depending on the industry and location. Businesses will need to meet Google’s specific requirements for their industry and provide the necessary documentation to verify their credentials.


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