What fears do business owners have when they spend money on SEO?

We’ve been in the SEO game virtually since the start of things. Yes, a whole different time when Google wasn’t even a thing, let a lone the big oy on the block. A time when search engines long forgotten, like Alta Vista, were the demi-gods of cyberspace.

During this time we have obviously come across a lot of people who don’t want to invest in SEO  (search engine optimisation) for their business and website.

So we decided to write an article on the top 5 fears that most business owners have about investing in SEO. We also try to allay these fears.

What is a GOOD bounce rate and why?

 1. Fear of wasting money: Business owners may be concerned that investing in SEO will not yield any tangible results or ROI, resulting in a waste of money.

2. Fear of not seeing results fast enough: SEO is a long-term strategy that takes time to produce results. Business owners may worry that they will not see any noticeable results for several months, and become impatient or discouraged.

3. Fear of hiring the wrong SEO provider: There are many SEO providers in the market, and choosing the wrong one can have serious negative consequences. Business owners may worry about hiring an inexperienced or unethical provider that will not deliver the promised results, or even worse, engage in shady tactics that could harm their website’s reputation.

4. Fear of losing control: Business owners may be concerned that they will lose control over their website’s content and strategy if they hire an SEO provider. They may worry that the SEO provider will make changes that they don’t approve of, or that they won’t be able to understand the technical aspects of the SEO work being done.

5. Fear of being penalized by search engines: Search engines like Google have strict guidelines for SEO practices, and if these guidelines are violated, the website may be penalized and lose its search ranking. Business owners may worry that the SEO provider will engage in practices that violate search engine guidelines, resulting in penalties or even blacklisting.

 

How can you reduce the bounce rate on your website?

Reducing the bounce rate on your website can be challenging, but there are several steps you can take to improve engagement and encourage visitors to explore your site further. Here are some tips:

Improve page load speed: Slow-loading pages can cause frustration and lead visitors to leave your site quickly. Optimize your images, use a content delivery network, and leverage caching to speed up your site.

Make your site mobile-friendly: More and more users are accessing the internet through mobile devices. Ensure your site is optimized for mobile, and that it loads quickly on smaller screens.

Create engaging content: High-quality, informative, and relevant content can keep visitors on your site for longer. Use headlines, images, and videos to break up text and make it more readable.

Improve navigation: Make it easy for visitors to find what they’re looking for on your site. Use clear navigation menus, breadcrumbs, and internal linking to guide users through your content.

Make your calls-to-action clear: Ensure that your calls-to-action are visible and compelling, and that they lead to relevant pages on your site.

Optimize for search engines: Ensure your site is optimized for search engines by using relevant keywords, meta descriptions, and alt tags on images.

Use A/B testing: Test different designs, layouts, and calls-to-action to see what works best for your audience.

By implementing these strategies, you can improve engagement and reduce the bounce rate on your website. However, keep in mind that reducing the bounce rate may take time and requires a constant effort to optimize your site for your audience’s needs

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After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

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SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

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