Do you know what the most important component of your website is? CONTENT.
In the age of DIY website creation, small business owners (if they have the inclination), are able to quickly publish a business website with any number of platform products. However, a pretty website is not the same as a high quality website.
Your audience is visiting your website with specific intentions or goals in mind. During each visit the quality and value of the content that is presented can determine whether the visitor stays or leaves.
Website content will also shape whether they return in the future and most importantly, whether they will become (or remain) a customer. Content quality will also determine the website’s success with discoverability on the web and in the search engines. In a nutshell:
GOOD CONTENT = A BETTER RANKING ON GOOGLE
But where do you, the small business owner, find the time among everything else you have to do, to write content for your website? Between 2am and 5am in the morning? 🙂
Fear not, we are here to help!