Quality content has become the #1 ranking factor in Google, especially since the Google Panda and Penguin algorithm updates. Because good content is so important to the success of your website, it’s critical that it is done properly.
In a nutshell, if you want your SEO (search engine optimisation) efforts to succeed, then content is probably the most important thing on which you should be focusing.
So, bearing in mind how important your website content writing is for your SEO rankings, it’s a no-brainer that you use this knowledge to improve your organic rankings. However, it’s not just enough to write good content. Google’s algorithms know authentic writing when they see it. So content for SEO needs to be smart and engaging but also backed up with strong web design, keyword use and a good UX (User Experience).
How long should each article be? Research shows that ideally, content of around 2,000 words and up should be your target when creating blog entries and similar type content. Having said that however, we have clients that have ranked in the top 5 rankings of Google with only 300-400 words text. In fact many of our own content pages have ranked in the top 3 positions with 300-400 words.
Businesses are on board with this trend. According to the Content Marketing Institute, 89% of businesses now practice content marketing, which is more than ever before.
But quality content is hard to produce. It takes time, effort and talent. You need stories, facts and information. You need well-executed commentary. You need landing pages that are concise but memorable. You need good copywriting.
Copywriting is the process of professionally written content for marketing purposes.
It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content.
Content writing involves writing tightly focused texts that include a set of keywords or phrases.High quality content will ensure that these keywords appear in the right density. The text must also be fluently written, clear and able to promote the product or service being described. The quality of the content produced also needs to be high. Poor quality content is less likely to achieve a high search engine ranking, meaning that the webpage in question will not be read by a large number of potential customers.
Do you need to ad some quality search engine optimised content to your website. Does it seem a bit overwhelming? Never fear, we are here. Contact us for a discussion about your content writing requirements. We’ll be happy to assist with your website content writing on a weekly, monthly or quarterly basis. Our hourly rate for this service is £45. This will produce (approximately) a 300 – 400 word article. Each article is fully search engine optimised for the keyword phrase required.