An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.

Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can make a choice, they need to fully understand the options available to them. This means you need to have content on your website that properly educates audience members on what you can provide. So often we see websites with very thin content. The result? The ite visito bounces away to look at the website on your competitors’s websites. Ultimately, it it most likely that the company who has the most infoprmative content will get the new customer.

Educational content typically takes the form of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, reviews, and other content that provides your customers with the resources they need to make educated purchasing decisions. Educational content should focus on teaching your target audience more about your business and offerings.

To educate your audience through the content you create, you want to focus on the questions or concerns they may have. When addressing your target audience, consider what problems they might be trying to solve and how your products or services relieve those issues. Your educational content should focus on the solutions you provide, and how you can make their lives easier.

The Oxford Dictionary defines Navigation as ‘The process or activity of accurately ascertaining one’s position and planning and following a route‘.

In website terms Navigation (otherwise known as the menu) is the way users find their way around your website. Having a robust and intuitive navigation system on your website will enable users to find what they’re looking for quickly and easily, and also to then contact you for either more information or to do business.

If your website’s navigation confuses your visitors they will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key. The result: Your website will guide the new visitor to ultimately becoming new client or customer.

Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising image sizes will help load your site faster. There are also a number of other things that can be undertaken to speed up your existing website so that you don’t lose new visitors.

Have a look at Google’s free developer here. Once you’ve tested your website by adding your domain (or web address), if both the mobile and desktop versions dont both come back with speeds of at least 60 (mobile) and 80 (desktop) contact us as we can help you improve your site speed. Faster site equals longer visits to your website which in turn generally leads to a higher conversion rate (remember, conversions are the number of site visitors who actually make contact with you).

How fast should a website load? Glad you asked. Although website load time depends on various factors such as the hosting server, amount of bandwidth in transit, webpage design, page elements, browser, and device type, an ideal website loadtimeshouldbe no more than 2 seconds If yours isn’t doing that, we can help.

More people are using their phones or other devices to browse the web. As a result, Google has taken the proper measures to ensure each query returns the best possible results for mobile.

The majority of Google searches now come from mobile devices and the search engine is adjusting to put responsive pages first.

What does that mean for you if you dont have a responsive (or mobile friendly) website? You wont get found on Google.

It is important to consider building your website with a responsive layout where your website can adjust to different screens.

Not sure if your website is responsive (or mobile friendly)? No problem. You can check it out free here with Google’s mobile friendly test tool. Once you’ve tested your website by adding your domain (or web address), if Google results come back saying your site is NOT mobile friendly, contact us as we can help you create a responsive version of your website.