The Importance of Local Backinks for Local SEO

We all know that backlinks are an important part of Search Engine Optimisation (SEO). They help build domain authority, which in turn and if all other SEO elements are being done correctly, will sweep your website up the rankings onto the coveted first page of Google for your specific keywords.

However, did you know that backlinks from other websites in your own local geographical area are for more valuable than a website from another place in the country?

Yes indeedy! Backlinks from businesses in the same geographical area as you are can be more valuable for local SEO purposes.

In this article we explain why.

importance of local backlinks for seo

Backlinks from other websites in your own local geographical area are for more valuable than a website from another place in the country

Following are the top reasons why backlinks from businesses in the same geogrpahical area more valuable than those from other geo areas

When search engines evaluate the authority and relevance of a website, they take into consideration various factors, including the geographic location. If your website receives backlinks from other local businesses or websites within your area, it indicates to search engines that your website is relevant to that specific geographic location. This can help improve your visibility in local search results.

Local Citations:
Backlinks from local businesses can serve as “local citations” or references that validate your business’s existence and location. Search engines consider these citations as a trust signal and may use them to verify the accuracy and consistency of your business’s information across different platforms. This can positively impact your local search rankings.

Local Networking:
Building backlinks from businesses in your area can foster local networking opportunities and partnerships. Collaboration with local businesses can lead to shared audiences, referral traffic, and increased brand exposure within your target community.

But be very careful: It’s important to note that the quality and relevance of backlinks are still key factors. A backlink from a local business that is highly reputable and authoritative in your industry will likely carry more weight than a low-quality backlink from a local source. Always prioritise obtaining high-quality backlinks from relevant websites, regardless of their geographic location, as they will have a more significant impact on your overall SEO strategy.

As a local Canterbury, Kent based web design company & SEO provider, we are able to cross-link our many client websites in a subtle manner that adds that extra punch to their domain authority and Google rankings.


Need help with your SEO? Book a free consultation now by clicking here.

Do some industries get a better ROI on their SEO than others?


While there is no universal ROI benchmark for SEO that applies to all industries, certain industries tend to have higher or lower ROI expectations due to factors such as competition, average order value, and customer lifetime value. Here are a few examples:

E-commerce: In the e-commerce industry, the ROI on SEO can vary widely based on factors such as product margins, conversion rates, and average order value. A study by Shopify found that the average ROI for SEO in the e-commerce industry is 200%. However, some businesses may see even higher returns, especially if they are able to target highly profitable keywords and generate repeat business from customers.

Local businesses: For local businesses such as restaurants, dentists, and hair salons, the ROI on SEO can be extremely high, as these businesses rely heavily on local search traffic to drive foot traffic and bookings. According to a survey by BrightLocal, 94% of local businesses see a positive ROI from their SEO efforts.

B2B: In the B2B space, the ROI on SEO can be more difficult to measure, as the sales cycle is often longer and more complex. However, a study by Conductor found that B2B companies that invest in SEO can see an ROI of up to 30:1. This is due in part to the high value of B2B sales, which can make even a small increase in search visibility highly valuable.

It’s important to note that these ROI figures are averages and may not be representative of every business within a given industry.

Ultimately, the best way to determine the ROI of SEO for your business is to set clear goals, track your progress over time, and make data-driven decisions based on your results.


Where does most of the ROI from SEO come from ?


The ROI from SEO can come from various sources, depending on the specific goals and strategies of a business. However, here are some common areas where businesses typically see ROI from their SEO efforts:

Organic search traffic: By improving their search engine rankings and appearing higher in search results, businesses can attract more organic search traffic to their website. This can lead to more leads, conversions, and revenue.

Brand visibility and awareness: SEO can also help businesses increase their brand visibility and awareness by making their website and content more visible to potential customers. This can lead to more brand recognition, social media shares, and word-of-mouth referrals.

Cost savings: Compared to other forms of digital marketing such as paid search and social media advertising, SEO can be a cost-effective way to drive traffic and revenue. This is because once a website ranks well in search results, it can continue to generate traffic and leads without ongoing ad spend.

Long-term value: SEO can also provide long-term value to a business by establishing a strong online presence and building trust with potential customers. Over time, this can lead to more repeat business, referrals, and customer loyalty.

It’s important to note that the specific sources of ROI from SEO can vary depending on a business’s industry, goals, and target audience. That’s why it’s crucial for businesses to set clear goals and regularly track and analyze their SEO performance to identify what strategies are working and where they can optimize their efforts.


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