Why You Need A Specialist Website Designer
Why Specialist Web Design & SEO Agencies Deliver Superior Results
When it comes to your business’s online presence, the old saying “jack of all trades, master of none” couldn’t be more relevant. This week, we witnessed two stark examples of what can go wrong when companies choose service providers where web design and SEO are side offerings rather than their core business.
The True Cost of Non-Specialist Services
Web design and SEO services aren’t just add-on services – they’re complex, ever-evolving disciplines requiring dedicated expertise, continuous learning, and specialised knowledge. When companies offer these services alongside printing, signage, or branded workwear, they often lack the depth of expertise needed to handle anything beyond the basics.
Recent Real-World Examples
Let me share two recent scenarios that perfectly illustrate why specialisation matters:
Case Study 1: The Costly Switch
A client recently moved to a non-specialist provider, attracted by what seemed like a better deal. The result? A perfect storm of technical oversights:
• Email migration wasn’t properly handled, resulting in lost communications
• Website deployment wasn’t properly prepared, leading to extended downtime
• Business opportunities were lost due to these preventable technical failures
Case Study 2: The E-commerce Nightmare
Another business recently approached us after their experience with a printing company that “also does websites.” Their story:
• Initial basic website seemed fine
• When they needed e-commerce and membership functionality, the limitations became apparent
• The printing company had to involve a third party but wouldn’t allow direct communication
• Result: Delays, stress, and a website that doesn’t meet their needs
The SEO Factor
And don’t even get me started on SEO which deserves special mention.
It’s a highly specialised field where:
• Search engine algorithms constantly evolve
• Strategies need continuous refinement
• Best practices change regularly
• Deep technical knowledge is essential
As such, a company that doesn’t focus primarily on SEO simply can’t keep pace with these changes or deliver competitive results.
Why Specialists Make the Difference
When you choose a specialised web design and SEO agency, you get:
1. Focused expertise in digital solutions
2. Up-to-date knowledge of industry best practices
3. Direct access to experienced professionals
4. Proven track record in delivering results
5. Capability to handle complex technical challenges
6. Quick response to issues and changes
At Canterbury Website Design & SEO, web design and SEO aren’t just services we offer – they’re all we do. With a proven track record of SEO success (we attract our own clients through Google search results) and hundreds of websites created, we understand what it takes to create and maintain an effective online presence.
Your Online Presence: Too Important to Compromise
Your website is often the first point of contact between your business and potential customers. Can you afford to trust it to a company that treats web design as a side business?
When you work with specialists like us:
• Your online presence is in safe hands
• You get direct access to experienced professionals
• Problems are prevented before they occur
• Complex functionality is handled with expertise
• SEO is implemented effectively from the start
The Bottom Line
While generalist providers might offer attractive initial prices, the long-term costs – in terms of lost business, stress, and eventual rebuilds – far outweigh any short-term savings. When it comes to your online presence, specialist expertise isn’t just beneficial – it’s essential.
Choose a partner who specialises in web design and SEO. Your business deserves nothing less than focused expertise and proven results.