However, a recent trend, (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins.

So we decided it might be a good idea to blog about this and explore the perils of having two companies working on SEO for one business.  Also how perilous it will probably be if you entrust your digital destiny to someone with no proven track record in the industry.

Conflicting Strategies: SEO is not one-size-fits-all; strategies need to be tailored to your business goals and industry. When two parties with differing approaches collide, it often results in chaos.

Inconsistent Messaging: SEO goes beyond just keywords. It’s about creating a cohesive online brand presence. Having multiple entities can lead to inconsistent messaging and a fragmented online identity.

2. The Risk of Inexperience:

In our case it was the business’ IT guy who wanted to hop on board.

While having an IT guy may seem like a reasonable addition to your SEO team, it’s essential to remember that SEO is a specialised field that requires in-depth knowledge, experience, and a proven track record.

The perils of entrusting your SEO to someone without this expertise are manifold.

Wasted Resources: Inexperienced individuals may pursue misguided strategies, leading to a squandering of resources without tangible results. Not only that, but they could actually undo the good work we have done.. or worse.

Algorithmic Pitfalls: SEO is not static; search engine algorithms constantly evolve. Without an understanding of these changes, an inexperienced individual may inadvertently trigger penalties or ranking drops.

Lack of Analytics: SEO isn’t just about rankings; it’s about data analysis, conversion optimisation, and ROI measurement. An inexperienced hand may struggle to make sense of these metrics, hindering your ability to make informed decisions.

Time Delays: Learning SEO on the job takes time, during which your competitors are making strides. Delayed results can mean lost opportunities and market share.

In a nutshell: In the fiercely competitive world of SEO, it’s essential to have a singular, experienced, and proven team leading your digital strategy. While it’s commendable that individuals want to contribute, SEO is not an arena where amateurs can afford to learn on the fly.

To maximise your chances of success, entrust your SEO to professionals with a track record of delivering results. After all, when it comes to SEO, it’s not about the number of hands on deck but the expertise and experience that counts.

Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.