SEO: One Team, Proven Results
SEO Tug of War:
The Perils of Multiple Hands and Inexperienced Minds
Search Engine Optimisation (SEO) has become the cornerstone of online success, and rightly so.
It’s no wonder that when a new business enters the competitive arena, they seek the expertise of seasoned SEO professionals
However, a recent trend, (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins.
So we decided it might be a good idea to blog about this and explore the perils of having two companies working on SEO for one business. Also how perilous it will probably be if you entrust your digital destiny to someone with no proven track record in the industry.
1. The Chaos of Dual SEO Fiefdoms:
Imagine a ship with two captains, each steering in a different direction. It’s a surefire recipe for disaster, and the same principle applies to SEO.
Having two companies working on SEO for one business is akin to two chefs in one kitchen – the result is rarely harmonious.
Keyword Clash: Different SEO teams may target the same keywords, causing confusion and diluting your efforts. This can lead to wasted resources and an inefficient SEO strategy.
Conflicting Strategies: SEO is not one-size-fits-all; strategies need to be tailored to your business goals and industry. When two parties with differing approaches collide, it often results in chaos.
Inconsistent Messaging: SEO goes beyond just keywords. It’s about creating a cohesive online brand presence. Having multiple entities can lead to inconsistent messaging and a fragmented online identity.
2. The Risk of Inexperience:
In our case it was the business’ IT guy who wanted to hop on board.
While having an IT guy may seem like a reasonable addition to your SEO team, it’s essential to remember that SEO is a specialised field that requires in-depth knowledge, experience, and a proven track record.
The perils of entrusting your SEO to someone without this expertise are manifold.
Wasted Resources: Inexperienced individuals may pursue misguided strategies, leading to a squandering of resources without tangible results. Not only that, but they could actually undo the good work we have done.. or worse.
Algorithmic Pitfalls: SEO is not static; search engine algorithms constantly evolve. Without an understanding of these changes, an inexperienced individual may inadvertently trigger penalties or ranking drops.
Lack of Analytics: SEO isn’t just about rankings; it’s about data analysis, conversion optimisation, and ROI measurement. An inexperienced hand may struggle to make sense of these metrics, hindering your ability to make informed decisions.
Time Delays: Learning SEO on the job takes time, during which your competitors are making strides. Delayed results can mean lost opportunities and market share.
In a nutshell: In the fiercely competitive world of SEO, it’s essential to have a singular, experienced, and proven team leading your digital strategy. While it’s commendable that individuals want to contribute, SEO is not an arena where amateurs can afford to learn on the fly.
To maximise your chances of success, entrust your SEO to professionals with a track record of delivering results. After all, when it comes to SEO, it’s not about the number of hands on deck but the expertise and experience that counts.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
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Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems
There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google
How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:
It happens regularly...😅
Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google
Website Design For Small Business: Why it's so important for credibility:
Need help with getting found on Google? We can help you too!
Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here: https://canterburywebsitedesign.co.uk/web-design-trends-for-2023-and-beyond/ . #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website
On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey: https://canterburywebsitedesign.co.uk/what-is-on-page-seo/ . #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle
It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them: https://canterburywebsitedesign.co.uk/spooky-seo-problems . #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency
Some monday humour 😂
Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why: https://canterburywebsitedesign.co.uk/why-you-shouldnt-buy-fake-google-reviews/ . . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing
Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it: https://canterburywebsitedesign.co.uk/disappearing-google-reviews/ . . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview
Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article: https://canterburywebsitedesign.co.uk/press-releases-a-strategic-seo-powerhouse/ . . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz
𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines: https://canterburywebsitedesign.co.uk/ad-blindness/ . . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices
𝙄𝙨 𝘼𝙄 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Imagine someone asking ChatGPT or Bard a question and it recommends your company? We thought we'd try it on Bard so asked it: 𝙄𝙛 𝙞 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙝𝙞𝙧𝙚 𝙖𝙣 𝙎𝙀𝙊 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙡𝙤𝙘𝙖𝙡 𝙩𝙤 𝘾𝙖𝙣𝙩𝙚𝙧𝙗𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙆, 𝙬𝙝𝙤 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙨𝙪𝙜𝙜𝙚𝙨𝙩? You guessed it? We were top of the list of results and loved the reasons for it's recommendations 😁 Why dont you give it a bash yourself and let us know how your business fared?
Sometimes having your eggs in one basket really does make sense. In this article we look at: Why Having Multiple Google Business Profiles Is a Bad Idea: https://canterburywebsitedesign.co.uk/google-business-profiles-ones-enough/ . #googlebusinessprofile #googlemybusiness #google #searchengineoptimization #seo #localseo #gmb #contentstrategy #seoagency #seo #digitalmarketing #seoservices #seotips #seoexpert #searchengineoptimization #seomarketing #digitalmarketingagency #seocompany #digitalmarketingtips
#sarcastic #sarcasm #memes #sarcasticmemes #memesdaily #meme #funnymemes #seo #seospecialist #seoagency #seospecialists
The SEO Tug of war: A recent trend (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins. We explore the perils of having two companies working on SEO and the dangers of entrusting your digital destiny to someone with no proven track record in the industry. https://canterburywebsitedesign.co.uk/seo-one-team-proven-results
Unraveling the SEO Secret: The Power of XML Sitemaps: What exactly is a sitemap and why is it so important for SEO? Find our more in this article: https://canterburywebsitedesign.co.uk/what-is-an-xml-sitemap-and-why-is-it-important-for-seo/ . #sitemap #seo #digitalmarketing #google #website #searchengineoptimization #seotips #xmlsitemap #wordpress #socialmedia #xml #keywordresearch #india #advertising #smm #backlink #onpageseo #optimize #rank #digitalmarketingdelhi #link #traffic #feedback #websiterank #stategy #keyword #adwebsolution #digitalmarketingagencies #onlinebussiness #data
Managed Wordpress Hosting: All of our website hosting packages provide a whole host of additional services to ensure your website is managed and monitored 24/7. Have a look at what's included here: https://canterburywebsitedesign.co.uk/managed-website-hosting
𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐒𝐭𝐨𝐧𝐞𝐥𝐢𝐧𝐤 𝐋𝐭𝐝. We often have clients approach us to do their website who have never had a website before. That was the case with Stonelink. As you can see from this case study, 𝐧𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐧𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐧𝐨 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐂𝐚𝐧𝐭𝐞𝐫𝐛𝐮𝐫𝐲 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎! https://canterburywebsitedesign.co.uk/web-design-case-study-stonelink/ . . #webdesign #CaseStudy #contentwriting
Do you live in Maidstone, the Weald of Kent or anywhere in that region of Kent? Are you looking for a private taxi transfer to the airport or cruise terminal? We recently created a brand new site for Kent Airport & Cruise Transfers by Ambassador. With rates from only £80, they'll get you there on time and in comfort. Have a look at their website below and get in touch with them: https://airportandcruisetransfers.co.uk/ . . #webdesigner #smallbiz #airporttransfer #airportshuttle #cruisetransfer #PrivateTransfer #privatetaxi
Are you a hobbyist who loves building or collecting die cast & plastic models of cars and planes (and loads of other things). Then you must checkout KC Models We recently upgraded their website for them. They sell and source a wide range of products in this niche, so if you don't find it on the site, do get in touch with them and they'll find it for you: https://kcmodelkits.co.uk/ . . #webdesigner #smallbiz #ecommercewebsite #hobbyist #modelplane #modelkit
Did you know there's a new taxi company in Canterbury? Yup! Premier Ride Taxis are Canterbury's newest cab company and they commissioned us to create their new website for them. Check it out by clicking the link below or call them to book a cab on 01227 200 200 - easy to remember isn't it? https://premierridetaxis.co.uk/ . . #webdesign #smallbiz #smallbusinessuk #canterburykent #Canterbury #taxiservice
We're often asked what the difference is beyween local SEO and national SEO and why the cost variations are so different. This article sheds some light on the differences: https://canterburywebsitedesign.co.uk/the-difference-between-local-seo-national-seo/
We've had a few incidents recently of clients either moving their business location or updating their phone numbers (most commonly from a mobile number to a landline number). Most business owners are unaware of how this impacts their Local SEO as it affectes their NAP Consistency. So we thought it important to highlight our article on NAP Consistency (and no its not about sleeping regularly!): https://canterburywebsitedesign.co.uk/the-importance-of-nap-consistency-in-seo/ . #NAPconsistency #localseo #localseotips #OnlineVisibility #smallbusinessowneruk #getfound