SEO: One Team, Proven Results
SEO Tug of War:
The Perils of Multiple Hands and Inexperienced Minds
Search Engine Optimisation (SEO) has become the cornerstone of online success, and rightly so.
It’s no wonder that when a new business enters the competitive arena, they seek the expertise of seasoned SEO professionals
However, a recent trend, (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins.
So we decided it might be a good idea to blog about this and explore the perils of having two companies working on SEO for one business. Also how perilous it will probably be if you entrust your digital destiny to someone with no proven track record in the industry.
1. The Chaos of Dual SEO Fiefdoms:
Imagine a ship with two captains, each steering in a different direction. It’s a surefire recipe for disaster, and the same principle applies to SEO.
Having two companies working on SEO for one business is akin to two chefs in one kitchen – the result is rarely harmonious.
Keyword Clash: Different SEO teams may target the same keywords, causing confusion and diluting your efforts. This can lead to wasted resources and an inefficient SEO strategy.
Conflicting Strategies: SEO is not one-size-fits-all; strategies need to be tailored to your business goals and industry. When two parties with differing approaches collide, it often results in chaos.
Inconsistent Messaging: SEO goes beyond just keywords. It’s about creating a cohesive online brand presence. Having multiple entities can lead to inconsistent messaging and a fragmented online identity.
2. The Risk of Inexperience:
In our case it was the business’ IT guy who wanted to hop on board.
While having an IT guy may seem like a reasonable addition to your SEO team, it’s essential to remember that SEO is a specialised field that requires in-depth knowledge, experience, and a proven track record.
The perils of entrusting your SEO to someone without this expertise are manifold.
Wasted Resources: Inexperienced individuals may pursue misguided strategies, leading to a squandering of resources without tangible results. Not only that, but they could actually undo the good work we have done.. or worse.
Algorithmic Pitfalls: SEO is not static; search engine algorithms constantly evolve. Without an understanding of these changes, an inexperienced individual may inadvertently trigger penalties or ranking drops.
Lack of Analytics: SEO isn’t just about rankings; it’s about data analysis, conversion optimisation, and ROI measurement. An inexperienced hand may struggle to make sense of these metrics, hindering your ability to make informed decisions.
Time Delays: Learning SEO on the job takes time, during which your competitors are making strides. Delayed results can mean lost opportunities and market share.
In a nutshell: In the fiercely competitive world of SEO, it’s essential to have a singular, experienced, and proven team leading your digital strategy. While it’s commendable that individuals want to contribute, SEO is not an arena where amateurs can afford to learn on the fly.
To maximise your chances of success, entrust your SEO to professionals with a track record of delivering results. After all, when it comes to SEO, it’s not about the number of hands on deck but the expertise and experience that counts.
Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.
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Still using your landline like it’s 2005? Switch things up with WhatsApp Business — yes, even on your landline! 📞 We’ve put together a quick guide covering: ✔️ The benefits ✔️ How to set it up (in minutes) ✔️ Why it’s perfect for small businesses Have a look at our post here:https://canterburywebsitedesign.co.uk/whatsapp-business-with-a-landline/ . . #whatsappforbusiness #websitedesign
⚡ Tip 5 of 5: Response Time Matters! Speed wins in the digital world! ⏰ Master your customer engagement: 🎯 Quick Response Strategy: ✅ Set up auto-responses ✅ Monitor all platforms daily ✅ Reply within 24 hours ✅ Save template responses ✅ Track customer queries 💡 Pro Tip: Use your response rate as a competitive advantage - 80% of customers choose businesses that respond quickly! #CustomerService #BusinessSuccess #DigitalEngagement #CanterburyBusiness #CustomerExperience
💫 Tip 4 of 5: Be Ready for Action - Turn Clicks into Conversions Make every website visit count! 🎯 Transform browsers into buyers: 🚀 Conversion Checklist: ✅ Clear, compelling CTAs ✅ Mobile-optimised pages ✅ Fast loading speeds ✅ Easy contact forms ✅ Visible phone numbers 💡 Pro Tip: Place your primary CTA "above the fold" - visible without scrolling! #WebsiteOptimisation #Conversions #DigitalMarketing #CanterburyBusiness #BusinessGrowth
🔗 Tip 3 of 5: Boost Your Google Business Profile with Social Links Make your GBP work harder for you! 📱 Maximise your online visibility: 🎯 Action Steps: ✅ Add ALL social media links ✅ Keep profiles consistently updated ✅ Cross-promote content ✅ Maintain brand consistency ✅ Regular social posts = fresh GBP content 💡 Pro Tip: Use your Google Business Profile posts to highlight your latest social media content and drive cross-platform engagement! #GoogleBusiness #SocialMedia #LocalSEO #CanterburyBusiness #DigitalMarketing
📸 Tip 2 of 5: Tell Your Story With Photos and Videos Make your business come alive online! 🎥 Visual content is king - here's how to rule: 📱 Must-Do's: ✅ Share high-quality project photos ✅ Create behind-the-scenes content ✅ Post before & after transformations ✅ Add short, engaging video clips ✅ Include team spotlights 💡 Pro Tip: Use natural lighting and keep videos under 60 seconds for maximum impact! #VisualMarketing #BusinessGrowth #ContentCreation #CanterburyBusiness
5 Tips to Improve Your Online Presence: 🎯 Tip 1 of 5: Update Your Business Details Is your online presence working as hard as you do? 🤔 Your business details are like your digital handshake - make it count! Quick Checklist: ✅ Verify all contact information ✅ Update business hours ✅ Check address accuracy ✅ Confirm email contacts ✅ Update service descriptions 💡 Pro Tip: Set a quarterly reminder to review and refresh all your online listings. #BusinessTips #OnlinePresence #DigitalMarketing #SmallBusiness
🎨 Transforming businesses with stunning WordPress websites! Our Divi-powered designs don't just look beautiful - they convert visitors into customers. ✨ Key features we deliver: • Mobile-optimised designs • Speed-optimised pages • User-friendly interfaces • Built-in SEO optimisation Ready to elevate your online presence? Let's have a chat! 💬 #CanterburyBusiness #WebDesign #WordPress #KentBusiness
We're closed now until 5 January - Merry Christmas!!
Your website represents your business 24/7/365. As such, its critical that it operates seamlessly and that you have complete peace of mind about it. And that's what you get with our website hosting bundles. Packed with value and everything you need so that your website is the one thing in your business that you don;t have to worry about.Its in safe hands with us. FInd out more here:
If you are looking for locally baked fresh bread, rolls, confectionary and occasion cakes check out this website we created for Belles Bakery. They opened the doors to their bakery in August 2018 and have been baking fresh goods onsite every day since! www.bellesbakery.co.uk #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Aurora Therapy, a local centre that offers therapy for individuals, couples and families. They are committed to supporting your emotional wellbeing and development in a safe and nurturing setting. Please check out their site for all the services they offer https://auroratherapycentre.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
🎄With the festive session nearly upon us check out this website we created for Little Piggies Catering. They provide quality menus with professional staffing and service tailored for you, whatever the venue and offer buffet, sit down or a mobile catering service https://www.littlepiggiescatering.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #supportlocalbusinesses
We have created this website for Kate, a local Licensed Therapist who is a registered member of the British Association of Counselling and Psychotherapy. She offers ethical counselling in a setting which is non-judgemental and respectful. Please check out her site for all the services she offers https://windrivercounselling.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #counsellinghelps #counsellingsupport #counsellingstudent
𝐆𝐨𝐨𝐠𝐥𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐨𝐫 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐭𝐨𝐩 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬. Here are 5 tried and tested strategies to use to help you get them and make the most of them: https://canterburywebsitedesign.co.uk/how-to-get-google-reviews/ . #googlereviews #localSEO #localseoservices #howtogetgooglereviews #howtogetgooglereviewsformybusiness
If you are interested in promoting the social and emotional well-being of children and young people please check out the website we created for the charity Sebda. They are working to build capacity in mainstream schools to support children with social, emotional and mental health difficulties https://sebda.org/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #sen #sebda
🚀 New Case Study Alert: Taking Hardys Market Online! 🌐 We're thrilled to share our latest e-commerce project: Hardys Market, a beloved Eastern European grocery store in Kent! 🎉 They approached us to create an e-commerce website that caters to customers across the UK, making their unique products accessible to everyone. So we created a multilingual e-commerce website for them. Check out the case study on the project here:
Looking for something different for your wedding or event? Check out this website we did for Sonny Hillier who have many years experience of providing horse drawn carriages for weddings, funerals and special events, and takes great care to ensure that every turnout is of the highest possible quality https://sonnyhillier.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #weddings #funerals
Google reviews have the power to make or break a business' reputation online - here are some tips on how to make the most of them:
🍾It's Global Champagne Day today! So why not celebrate with a glass or two at Café des Amis, accompanied by their finest Mexican cuisine 🥂 Check out the website we created for them https://cafedez.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #champagne #globalchampagneday
Check out this website that we designed for Dice and Destiny, your friendly local game store with experts on staff and a welcoming community. Take a look at what they have in their online shop https://www.diceanddestiny.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #gaming #pokemon
Beware of Facebook Ad scams. What to look out for and what to do:
Tired of getting a load of spam from your website forms? We include the paid plugin Cleantalk Anti Spam in all of our bundled hosting packages. Here's how it works:
If you are looking for super tasty, 100% organic vegan food check out the website we created for The Wallflower Café! They have a café in Herne Bay and also provide outside vegan catering throughout Kent for your events https://vegan-cafe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #veganfood #vegansoulfood
🚀 New Website, New Look! 🚀 We recently gave Peugeot Motorcycles UK a major website upgrade! From sleek design to seamless geolocation for stockists, their site is now faster, mobile-friendly, and easier to manage. Check out how we transformed their digital presence in our latest case study here: https://canterburywebsitedesign.co.uk/case-study-website.../ . #WebsiteUpgrade #WebDesign #PeugeotMotorcycles #CanterburyWebDesign #SEO #ResponsiveDesign #DigitalTransformation #WordPress #ukbusinesses
Did you know that today is National Fitness Day! If you are feeling in need of a workout check out the website we created for Rept Fitness, for Reece who has been a personal trainer for over 7 years. Take a look at what he has to offer https://www.reptfitness.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness @reece.at.rept.fitness
Looking for beautiful, discounted designer wedding dresses? We created this website for Brides by Zoë, for award winning Zoë who has selected some of the finest bridal gowns designers have to offer. Take a look at what she has to offer https://bridesbyzoe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #weddinggowns #weddings
Looking for a great local restaurant serving delicious Mediterranean cuisine? We created this website for Cafe du Soleil, who are based right in the centre of Canterbury in an 18th century mill on the River Stour. Take a look at their menu https://cafedusoleil.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury
'Buy cheap, buy twice' is never as pertinent when it comes to your business website, hosting & email. A single point of contact and prompt, local UK based support are critical. This article delives into what you need to know before switching your Wordpress website hosting and other services, to Forsquare:
Need more sales leads from your website? E-E-A-T-ing well is critical - see what we did there 😉 So have a look at some easy tips on how to improve this for your website to improve your online lead generation:
Does posting on Facebook actually work for small businesses? The answer is no....and yes....it depends on your industry. We dig a bit deeper in this article: