SEO: One Team, Proven Results

SEO Tug of War:
The Perils of Multiple Hands and Inexperienced Minds

Search Engine Optimisation (SEO) has become the cornerstone of online success, and rightly so.

It’s no wonder that when a new business enters the competitive arena, they seek the expertise of seasoned SEO professionals

However, a recent trend, (and something we experienced for ourselves recently) has seen the emergence of well-intentioned but inexperienced individuals trying to take the reins.

So we decided it might be a good idea to blog about this and explore the perils of having two companies working on SEO for one business.  Also how perilous it will probably be if you entrust your digital destiny to someone with no proven track record in the industry.

1. The Chaos of Dual SEO Fiefdoms:

Imagine a ship with two captains, each steering in a different direction. It’s a surefire recipe for disaster, and the same principle applies to SEO.

Having two companies working on SEO for one business is akin to two chefs in one kitchen – the result is rarely harmonious.

Keyword Clash: Different SEO teams may target the same keywords, causing confusion and diluting your efforts. This can lead to wasted resources and an inefficient SEO strategy.

Conflicting Strategies: SEO is not one-size-fits-all; strategies need to be tailored to your business goals and industry. When two parties with differing approaches collide, it often results in chaos.

Inconsistent Messaging: SEO goes beyond just keywords. It’s about creating a cohesive online brand presence. Having multiple entities can lead to inconsistent messaging and a fragmented online identity.

2. The Risk of Inexperience:

In our case it was the business’ IT guy who wanted to hop on board.

While having an IT guy may seem like a reasonable addition to your SEO team, it’s essential to remember that SEO is a specialised field that requires in-depth knowledge, experience, and a proven track record.

The perils of entrusting your SEO to someone without this expertise are manifold.

Wasted Resources: Inexperienced individuals may pursue misguided strategies, leading to a squandering of resources without tangible results. Not only that, but they could actually undo the good work we have done.. or worse.

Algorithmic Pitfalls: SEO is not static; search engine algorithms constantly evolve. Without an understanding of these changes, an inexperienced individual may inadvertently trigger penalties or ranking drops.

Lack of Analytics: SEO isn’t just about rankings; it’s about data analysis, conversion optimisation, and ROI measurement. An inexperienced hand may struggle to make sense of these metrics, hindering your ability to make informed decisions.

Time Delays: Learning SEO on the job takes time, during which your competitors are making strides. Delayed results can mean lost opportunities and market share.

In a nutshell: In the fiercely competitive world of SEO, it’s essential to have a singular, experienced, and proven team leading your digital strategy. While it’s commendable that individuals want to contribute, SEO is not an arena where amateurs can afford to learn on the fly.

To maximise your chances of success, entrust your SEO to professionals with a track record of delivering results. After all, when it comes to SEO, it’s not about the number of hands on deck but the expertise and experience that counts.

 

Get in touch today and let’s see how we can help improve your online visibility and the accompanying lead generation that should follow.

Follow us on Facebook

Keeping the Google playing fields clean and fair is an important part of our SEO strategy for our clients. That's why we check and report those who are not playing fair by keyword stuffing:

1

We're serious about your business success. Are you? One thing that sets us apart is the seriousness with which we plan your very unique & specific SEO strategy and proposal. Read more here: https://canterburywebsitedesign.co.uk/were-serious-about-your-success-are-you/

Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

1

SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

2

Happy New Year! May 2024 be a happy and profitable year for you.

4

We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.

1

If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:

The Unexpected Benefits of Taking a Break Over Christmas
. #selfemployed #entrepreneur #smallbusiness #business #businessowner #workfromhome #smallbusinessowner #success #motivation #taxseason #entrepreneurship #money #entrepreneurlife #womeninbusiness #freelancer #startup #girlboss #selfemployedlife #supportsmallbusiness

2

To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:

What is on-page SEO
. #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

3

Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

1

Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here:

Web Design Trends for 2023 and Beyond
. #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

2

On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey:

What is on-page SEO
. #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them:

Spooky SEO Problems
. #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

1

Some monday humour 😂

4

Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why:

Why you shouldn’t buy fake Google Reviews
. . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

1

Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it:

Disappearing Google Reviews
. . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

2

Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article:

Press Releases: A Strategic SEO Powerhouse
. . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

2

𝘼𝙧𝙚 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 𝙣𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙮𝙤𝙪 𝙩𝙝𝙚 𝙍𝙊𝙄 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩𝙚𝙙? 𝙄𝙩 𝙢𝙖𝙮 𝙗𝙚 𝙙𝙪𝙚 𝙩𝙤 𝘼𝙙 𝘽𝙡𝙞𝙣𝙙𝙣𝙚𝙨𝙨. Yes, there is such a thing! Who would have thought? In this article we dive deeper into this phenomenon and show what strategy all businesses should be investing in for the best long term results on search engines:

Ad Blindness
. . #sem #seotips #web #ppc #googleads #digitalmarketingtips #startup #marketingagency #webdesigner #webdeveloper #websitedevelopment #seoservices

1

What some of our happy customers have to say about us on Google