Looking for an SEO Expert? You’ve stopped at the right place. If you need to get your business found online using your most important keywords, you need an SEO Expert.
A Search Engine Optimisation strategy is the only method of getting your site organically onto the first page of Google for your most important keywords. An SEO Specialist will be able to do this for you over a period of 6 to 12 months depending on your budget and requirements. Once you’re there on the first page, unless there’s a big shake-up with Google’s algorithm, or a lot of new competitors in your industry decide to wake-up and get their websites optimised, you’re likely to stay there for a period of 18-24 months, often more. Now compare that to having to pay for clicks via Adwords for the same period?
A quick case study: A small telecoms company offering overseas calls wanted to SEO for their 2 most important keyword phrases (as its all they could afford given a VERY limited budget). They were competing against not only the big guys in their industry, but also international competitors.
Due to their limited budget, it took us 6 months to get them onto the first page and a further 6 months to get them into the number 1 position for those 2 phrases. They remained in the number 1 position for those 2 phrases for the next 10 years!
Why should you do SEO?
Search engine optimisation has the potential to drive a lot of quality leads to your website for free. For example, if you search for “plumbers near me“, there’s a high chance you’re going to become the client of a plumber that shows up on Google than one that doesn’t (even if he has a much better looking website!). That’s the power of search engine optimisation!
Why is SEO better than PPC?
PPC (pay per click) is the way Google’s Adword campaign operates. Click here to find our more information on that.
We believe that when you get going, a short Adwords campaign is helpful in getting you noticed right out of the starting blocks. We do this while we build all the elements of your Search Engine marketing strategy and work the 2 together for best effect initially. However, in the long term, the benefits of SEO far outweigh PPC.
Why? Simple: Because you don’t have to keep spending money on PPC ads to drive traffic to your site on an ongoing basis if your site is already on the 1st page of Google organically! With PPC, your traffic stops as soon as you stop paying for ads. Search Engine Optimising the pages on your website has a much longer-lasting effect. We’ve had clients who have got to the number 1 ranking on Google after a few months of our SEO strategy and stay there for years, without having to spend money on the click-throughs, as they would have had to if they’d only done PPC.
What are backlinks?
Backlinks are links from an external site to yours. For example, when I link to Canterbury Piano Lessons like this, I am generating a backlink for them. The more high quality backlinks you get clicking from other sites to yours, the higher the ranking of your site.
As such, building backlinks is a key search engine optimisation task if you want to reach page #1 on Google and is obviously one of our key strategies. Speaking of what factors affect your organic rankings, did you know there are about 200 hundred of them! But don’t let that overwhelm you. We’ll handle things for you!
Look at our packages for small businesses to see what we can do for you. Let us get you onto the 1st page of Google organically!