Managing Expectations:
Understanding ROI for SEO and Google Ads

When it comes to investing in SEO and Google Ads, it’s important to manage your expectations. While these marketing channels can be very effective, they don’t guarantee overnight success. In fact, it can take several months (sometimes even years if you’re looking for top, highly competitive, national rankings) to see a significant return on your investment.

That said, there are a few things you can do to increase your chances of success. First, make sure you’re targeting the right keywords. If you’re not targeting keywords that people are actually searching for, you’re not going to get any traffic to your website. Second, make sure your website is well-optimised for search engines. This means having high-quality content, good UX (user experience) using relevant keywords throughout your site, and having a good website structure.

Finally, be patient. SEO and Google Ads are long-term investments. It takes time to build up trust and authority with Google, and it takes time for your website to rank well for competitive keywords. But if you’re patient and you do things right, you can expect to see a significant return on your investment.

seo-vs-ppc

Understanding ROI for SEO and Google Ads:

 

ROI represents the value generated from an investment relative to its cost. In the context of SEO and Google Ads, ROI is typically measured by the increased website traffic, conversions, sales, or other desired outcomes generated from these marketing efforts. We see it as the actual amount of income you generate versus your spend.

So if you’re spending £2000 a year on your SEO and you are not getting at least £4000 a year in new business back (i.e. 100% ROI) from this, something needs to be tweaked.

SEO ROI:
SEO is a long-term strategy that aims to improve organic search visibility and drive targeted traffic to a website. While ROI can vary, research suggests that a well-executed SEO campaign can yield an average ROI of 5:1 or higher.

In fact our own stats show that we have produced ROI’s in general of much higher than this and in some cases in excess of 100:1. However, admittedly the average is in the region of 2:1 to 10:1.

However, it’s important to note that SEO is a continuous process that requires ongoing effort, and results may take time to materialise.

Google Ads ROI:
Google Ads, with its pay-per-click (PPC) model, allows businesses to target specific keywords and reach their desired audience instantly. ROI for Google Ads campaigns can also vary based on factors like industry, competition, and campaign effectiveness. On average, a well-optimised Google Ads campaign can generate an ROI ranging from 2:1 to 5:1 or more, depending on the factors mentioned earlier.

 

seo-vs-ppc

SEO is a low risk, high reward investment

SEO is a low risk, high reward investment: Even if you only have a small budget to invest in SEO and Google Ads, you can still expect to see a good return on your investment. For example, if you spend £200 per month on SEO, you can expect to generate around £500 in revenue. This is a very good ROI for such a low investment.

Of course, the amount of revenue you generate will depend on a number of factors, such as the keywords you’re targeting, the quality of your SEO work, and the competition. However, even if you don’t see the same level of ROI as businesses with larger budgets, you can still expect to see a positive return on your investment.

However, please be very careful who you entrust your SEO (and thereby your money/investment to)  unfortunately there are a lot of charlatains and snake oil salesmen in the industry.

SEO ROI Compared to Other Investments

The ROI for SEO and Google Ads is very competitive when compared to other investments.

For example, the average ROI for property is around 7%. This means that for every £100 you invest in property, you can expect to generate £7 in profit.

The average ROI for gold is around 10%. This means that for every £100 you invest in gold, you can expect to generate £10 in profit.

The average ROI for stocks and shares is around 12%. This means that for every £100 you invest in stocks and shares, you can expect to generate £12 in profit.

As you can see, the ROI for SEO and Google Ads is very competitive when compared to other investments. This is because these marketing channels can help you to reach a large audience of potential customers who are actively looking for what you have to offer.

 

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Is Google the best source of organic traffic?

 

Google is generally considered to be the most important source of organic traffic, as it is by far the most popular search engine worldwide, with over 90% market share in many countries. Bing, Yahoo!, and other search engines also contribute to organic traffic, but to a much lesser extent.

However, there are some exceptions to this rule. For example, in certain countries or regions, there may be a significant market share held by a local search engine. In China, for instance, Baidu is the dominant search engine, while Yandex is popular in Russia.

Additionally, some businesses may find that they receive significant organic traffic from sources other than search engines, such as social media, referrals, or email marketing. While these sources are not considered “organic” in the strictest sense, they can still provide valuable traffic and conversions.

Overall, while Google is the most important source of organic traffic for most businesses, it’s important to consider other sources of traffic as well and develop a well-rounded digital marketing strategy that leverages multiple channels to reach potential customers.

 

 

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We have created this website for Kate, a local Licensed Therapist who is a registered member of the British Association of Counselling and Psychotherapy. She offers ethical counselling in a setting which is non-judgemental and respectful. Please check out her site for all the services she offers https://windrivercounselling.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #counsellinghelps #counsellingsupport #counsellingstudent

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𝐆𝐨𝐨𝐠𝐥𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐨𝐫 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐭𝐨𝐩 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬. Here are 5 tried and tested strategies to use to help you get them and make the most of them: https://canterburywebsitedesign.co.uk/how-to-get-google-reviews/ . #googlereviews #localSEO #localseoservices #howtogetgooglereviews #howtogetgooglereviewsformybusiness

If you are interested in promoting the social and emotional well-being of children and young people please check out the website we created for the charity Sebda. They are working to build capacity in mainstream schools to support children with social, emotional and mental health difficulties https://sebda.org/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #sen #sebda

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🚀 New Case Study Alert: Taking Hardys Market Online! 🌐 We're thrilled to share our latest e-commerce project: Hardys Market, a beloved Eastern European grocery store in Kent! 🎉 They approached us to create an e-commerce website that caters to customers across the UK, making their unique products accessible to everyone. So we created a multilingual e-commerce website for them. Check out the case study on the project here:

Multilingual E-Commerce Website
. #Ecommerce #WebDesign #multilingualwebsite #CanterburyWebDesign #SEO #ResponsiveDesign #DigitalTransformation #WordPress #ukbusinesses #woocommerce #easterneuropeanfood #groceriesonlineshop

Looking for something different for your wedding or event? Check out this website we did for Sonny Hillier who have many years experience of providing horse drawn carriages for weddings, funerals and special events, and takes great care to ensure that every turnout is of the highest possible quality https://sonnyhillier.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #weddings #funerals

Google reviews have the power to make or break a business' reputation online - here are some tips on how to make the most of them:

The Importance of Google Reviews
. #reviews #localseo #localseoservices #google #googlereviews #smallbusiness

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🍾It's Global Champagne Day today! So why not celebrate with a glass or two at Café des Amis, accompanied by their finest Mexican cuisine 🥂 Check out the website we created for them https://cafedez.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #champagne #globalchampagneday

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Check out this website that we designed for Dice and Destiny, your friendly local game store with experts on staff and a welcoming community. Take a look at what they have in their online shop https://www.diceanddestiny.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #gaming #pokemon

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Tired of getting a load of spam from your website forms? We include the paid plugin Cleantalk Anti Spam in all of our bundled hosting packages. Here's how it works:

CleanTalk Anti-Spam
. #webhosting #webhostingcompany #AntiSpam #managedhosting #managedhostingservices

If you are looking for super tasty, 100% organic vegan food check out the website we created for The Wallflower Café! They have a café in Herne Bay and also provide outside vegan catering throughout Kent for your events https://vegan-cafe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #veganfood #vegansoulfood

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🚀 New Website, New Look! 🚀 We recently gave Peugeot Motorcycles UK a major website upgrade! From sleek design to seamless geolocation for stockists, their site is now faster, mobile-friendly, and easier to manage. Check out how we transformed their digital presence in our latest case study here: https://canterburywebsitedesign.co.uk/case-study-website.../ . #WebsiteUpgrade #WebDesign #PeugeotMotorcycles #CanterburyWebDesign #SEO #ResponsiveDesign #DigitalTransformation #WordPress #ukbusinesses

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Did you know that today is National Fitness Day! If you are feeling in need of a workout check out the website we created for Rept Fitness, for Reece who has been a personal trainer for over 7 years. Take a look at what he has to offer https://www.reptfitness.com/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness @reece.at.rept.fitness

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Looking for beautiful, discounted designer wedding dresses? We created this website for Brides by Zoë, for award winning Zoë who has selected some of the finest bridal gowns designers have to offer. Take a look at what she has to offer https://bridesbyzoe.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury #weddinggowns #weddings

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Looking for a great local restaurant serving delicious Mediterranean cuisine? We created this website for Cafe du Soleil, who are based right in the centre of Canterbury in an 18th century mill on the River Stour. Take a look at their menu https://cafedusoleil.co.uk/ #seo #digitalmarketing #marketing #socialmedia #webdesign #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #graphicdesign #websitedesign #smallbusiness #visitcanterbury

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'Buy cheap, buy twice' is never as pertinent when it comes to your business website, hosting & email. A single point of contact and prompt, local UK based support are critical. This article delives into what you need to know before switching your Wordpress website hosting and other services, to Forsquare:

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Need more sales leads from your website? E-E-A-T-ing well is critical - see what we did there 😉 So have a look at some easy tips on how to improve this for your website to improve your online lead generation:

E-E-A-T
. #seo #digitalmarketing #websitedesign #smallbusiness #smm

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Does posting on Facebook actually work for small businesses? The answer is no....and yes....it depends on your industry. We dig a bit deeper in this article:

Dear Faceless Marketing Spammer Let's get one thing straight: pissing us off by bombarding our inboxes with your cookie-cutter marketing emails is not a strategy that will ever generate business for you from us. We receive hundreds of similar emails each week, each making the same promises as you. And then, as if by some miracle of irony, you follow up on your initial spammy send, expressing your surprise that you haven't heard back from us! Perhaps you imagine that your email got lost in transit, or maybe you think we accidentally overlooked it in our sheer excitement to collaborate with you? Let us assure you, our silence is not an oversight. Your follow-ups are like the encore performance of a terrible play—unwanted! The pièce de résistance, however, is when you cunningly use our own website's forms to try and sell us your services. The audacity is almost impressive. Our contact forms are intended for potential clients, not for you to peddle your unwanted wares! We have a few suggestions on what you should do with your marketing emails: Reflect: Take a moment to reflect on your strategy. Maybe there's a reason your emails are going unanswered? 😉 Redirect: Consider directing your efforts towards customers who actually express interest in your services. Radical, we know. Rest: Seriously. You're wasting your time, as well as harming the planet with the electricity and server resources that are used to send and deliver your unwanted emails. So give it a rest. In conclusion, dear marketing spammer, your persistence in filling our inboxes with unsolicited nonsense is not winning you any business. So please take your marketing emails and go away! Yours in eternal exasperation, All Frustrated Business Owners

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Are a lot of your target audience not native English speakers? Did you know you can inexpensively add a multi-ligual ability to your website allowing your customers to translate it to over 100 languages? Here's how:

Should I Add a Translation Option to My Website?
. . #webdesigner #webdesign #website #webdeveloper #webdevelopment #websitedesign #design #graphicdesign #ui #html #uidesign #ux #css #web #uxdesign #digitalmarketing #wordpress #translation #translator #n #english #translationservices #language #translate #languages #translators

Wondering why your business isn't coming up all over the county on the Google Map pack? This article explains why and what you should do instead: https://canterburywebsitedesign.co.uk/geolocation-and-your-google-business-profile-rankings/

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Happy Pride!! 🏳️‍🌈 This Pride Month, we celebrate the LGBTQ+ community and their vibrant contributions to our world. We're proud to support our LGBTQ+ clients and stand for equality and inclusion. Here's to love, acceptance, and individuality! #PrideMonth #LGBTQ+

Wanting to try and increase the conversion rate from your Ecommerce store? GPay and Apple Pay Are Essential for Your Online Business. Here's why:

Why GPay and Apple Pay Are Essential for Your Online Business
. . #ecommerce #marketing #business #ecommercebusiness #entrepreneur #onlineshopping #website #seo #webdesign #b #onlinebusiness #applepay #smallbusiness #webdevelopment #shopping #onlinestore #onlineshop #ecommercewebsite #wordpress #WooCommerce

Is your website not ranking the way it should be? Toxi, spammy backlinks could be the reason. In this article we delve into what they and what you need to do to get ready of them: https://canterburywebsitedesign.co.uk/the-importance-of-removing-spammy-backlinks-from-your-website/

We were privileged to be approached recently to build the new Peugeot Motocycles website. If you're in the market for a new scooter or motorbike, definitely check out the new site here: https://peugeot-motocycles.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #peugeot #peugeotmotocycles #peugeotscooters #tr #scooter #cc #rkiye #peugeotdjango #peugeotsport #peugeotuk #scooters #motorcycle

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Abbott Contractors, a Multi-Trades Service Provider who operate across Kent & London recently contracted us to build their new website. Check it out here: https://www.abbottcontractors.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #builders #construction #building #builder #realestate #interiordesign #design #renovation #home #contractors #contractor

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Another website upgrade we undertook recently was for @kentcommercialkitchens They are one of the top commercial kitchen design and build companies in Kent. Have a look at their new website which includes their vast portfolio of work - you'll definitely recognise a few places!: https://kentcommercialkitchens.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #commercialkitchens #commercialkitchenequipment #restaurantsupply #restaurantequipment #kitchenequipment #commercialkitchen

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We've been working with Discount Tyres South East Ltd to give their website a major upgrade! The new site is designed to be User-friendly, Informative & Mobile Friendly. Head over to the new website now and see for yourself and then get in touch with if you need anything tyre related: https://welovetyres.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #tyres #wheels #cars #tires #rims #x #car #tyre

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Do you create a lot of videos for your business or as a hobby? Videos that people want to watch obviously 😉 You could be making money from them! Have a look at this article which tells you exactly what you need to do to get started:

Keeping the Google playing fields clean and fair is an important part of our SEO strategy for our clients. That's why we check and report those who are not playing fair by keyword stuffing:

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We're serious about your business success. Are you? One thing that sets us apart is the seriousness with which we plan your very unique & specific SEO strategy and proposal. Read more here: https://canterburywebsitedesign.co.uk/were-serious-about-your-success-are-you/

Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

What some of our happy customers have to say about us on Google