If you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, here are 8 reasons to use Google AdWords.

1. Google AdWords Is Scalable

One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. So if you create a Google AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes Google AdWords highly effective for businesses that need a lot of leads but are short on time and heads.

  • Adwords Basic

  • £99month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £50
    Monthly PPC budget
  • £99
    Once-off setup fee
  • Adwords Basic Plus

  • £149month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £90
    Monthly PPC budget
  • £99
    Once-off setup fee
  • Adwords Super Local

  • £199month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £130
    Monthly PPC budget
  • £129
    Once-off setup fee

2. Google AdWords Is Measurable

Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and Google AdWords PPC is one of the most measurable of online channels.

3. Google AdWords Is Flexible

AdWords provides lots of options to customise your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach. For example, with AdWords you can:

  • Specify keyword match types – You can, for example, only display your ad to people who search for an exact keyword you specify, like “canterbury hotels” – filtering out traffic on general terms related to Canterbury or hotels.
  • You can use ad extensions to display product images, a phone number, a mega-pack of links to your site, your physical location – you can even initiate a chat or get an email address right from the SERP.
  • Narrow your audience by location, time of day, language, browser or device type and more. eg: if your business only services the Canterbury area we can set your campaign to only show your ads to people who are geographically located in that area.
  • Access an enormous network of non-search users on sites like Gmail, YouTube and other partner sites.

4. Google AdWords Is Faster than SEO

For new businesses and websites, it can take months to see results from SEO. Google AdWords is excellent for new businesses or businesses that have not done any search engine optimisation because you see results immediately. While working on your site’s SEO, we encourage clients to undertake an initial AdWords campaign to start getting clicks and leads immediately. Because it’s so speedy, it’s also a good way to test whether a given keyword or audience is worth pursing via organic search – if it converts well in AdWords, you can deduce that it’s worth trying to rank for in SEO and build out your content in that area. (Just one of the ways that Google AdWords and SEO are two great marketing strategies that work brilliantly together.)

5. Google AdWords Formats Can Be More Engaging than Organic Results

Google has rolled out lots of new ad formats in the past couple of years, such as product listing ads and in-video ads on YouTube. Google is motivated to do this because shinier, more engaging ads get more clicks and that means more revenue for Google. But higher clicks are good for the advertiser too, so take advantage of these new ad formats and extensions.

6. Google AdWords Traffic Might Convert Better than Organic Traffic

Organic traffic is great and is first prize because once you’re on the first page of Google, those cick-through’s are not costing you anything. However there’s some evidence that paid search traffic converts better than organic traffic – with conversion rates up to two times higher. (Conversion rates vary by industry, and as always, this may not be true for your particular business, but you won’t know until you try.) This is probably due to the fact that paid search traffic is more targeted and qualified (due to the targeting options we mentioned in point 3 above), and that queries that result in ad clicks are much more likely to be commercial in nature, rather than informational.

7. Google AdWords Complements Your Other Marketing Channels

Google AdWords is complementary to your other marketing efforts. Re-marketing is an especially powerful way to use Google AdWords to target people who have shown an interest in your business. With AdWords remarketing, you can track past visitors to your website with a cookie (these people may have found you through social media, your blog, a click on a product page from a forwarded email, etc.). Your display ads will then “follow” them around the Internet, so your brand stays top of mind.

  • Adwords Basic

  • £99month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £50
    Monthly PPC budget
  • £99
    Once-off setup fee
  • Adwords Basic Plus

  • £149month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £90
    Monthly PPC budget
  • £99
    Once-off setup fee
  • Adwords Super Local

  • £199month

  • PPC Audit
  • Monthly reporting
  • Fully Managed Campaign
  • £130
    Monthly PPC budget
  • £129
    Once-off setup fee

8. Your Competitors Are Using Google AdWords

Finally, there’s peer pressure. Do a few searches on keywords you care about relating to your business. It’s like that your competitors are there in the sponsored results at the top of the SERP. Can you afford not to be?

Google Adwords – your fast route to new sales leads

Google Adwords managed campaigns

Top