Website Upgrade Case Study:
Peugeot Motorcycles UK
1. Client Overview
Client: Peugeot Motorcycles UK
Industry: Automotive – Motorcycles
Initial Website: The original website was built on the Drupal platform and had significant limitations. It was outdated and featured complex functionality, making it difficult for the new owners to manage and update content themselves. The previous developers had created a system that was not user-friendly or adaptable, leading to a cumbersome experience for the client.
- Outdated Platform: The old website was built on Drupal, a powerful platform, but it was overcomplicated for the client’s needs and difficult to update without technical assistance.
- Limited Functionality: The old website also lacked the flexibility and tools required by the new owners to easily manage content and keep the site up-to-date.
- User Experience Issues: Navigation and user experience were not optimised, resulting in potential frustration for visitors, especially given the rise in mobile usage.
- Lack of Stockist Directory: The site didn’t include a comprehensive database of UK stockists, which was a key feature the client needed to integrate.
3. Objectives for the Upgrade
The goal of the website upgrade was to align the design and functionality with the branding guidelines of Peugeot Motorcycles France, while simplifying the User Experience (UX). Key objectives included:
- Streamlined Design: Keeping the design consistent with Peugeot Motorcycles’ global branding.
- Improved Functionality: Developing a user-friendly platform that allowed the UK team to update content in-house with ease.
- Geolocation Feature: Implementing a searchable database of UK stockists using geolocation to make it easier for users to find local dealers.
4. Approach
Our approach to the project focused on meeting both the visual and functional requirements, ensuring that the website was modern, scalable, and easy for the client to maintain.
- Design Collaboration with Peugeot France: We worked closely with Peugeot’s head office in France to ensure the new website met their visual standards and branding policies. The design was customized according to their guidelines, while also considering the needs of the UK market.
- Platform Migration:
We moved the website from Drupal to WordPress, using the highly customisable Divi theme. Divi is ideal for flexibility, allowing for complete customisation of the design and functionality. After a brief training session (provided via Zoom), the UK team was able to manage content updates themselves, giving them the freedom to control their site in-house.
3. Mobile Responsiveness:
Given that a significant percentage of UK users in this target audience would access the website via mobile devices (as opposed to a desktop computer) , we ensured the website was fully responsive, adapting to all screen sizes and devices to provide the best possible user experience.
4. SEO and URL Redirection:
Since the previous site had been live for several years, many URLs were indexed by Google. When the new site launched, we created and submitted a new sitemap to Google and ran numerous 301 redirects. This process was critical to avoid broken links and maintain the site’s existing SEO rankings, ensuring a smooth transition without losing any search visibility.
5. Performance Optimisation:
We implemented various speed enhancements, including caching and image optimization. Additionally, we set up a Content Delivery Network (CDN) to improve load times across different regions, ensuring the site loaded quickly for all users.
5. Results and Metrics
The website upgrade was completed within the agreed 4-week timeline and met the budget set at the project’s inception. Post-launch, the client and Peugeot France HQ were extremely satisfied with the final result.
Key results included:
- A significantly improved user experience across desktop and mobile devices.
- A fully responsive site that catered to the increasing number of mobile users.
- The implementation of an easy-to-use stockist geolocation tool.
- Improved site speed and performance, with noticeable reductions in load times due to the CDN and optimisation efforts.
- No loss in search visibility due to the careful handling of 301 redirects and the new sitemap submission.
Conclusion
The project was a complete success.
Peugeot Motorcycles UK now has a modern, easy-to-manage website that aligns with the global brand while catering to the specific needs of the UK market. The addition of the stockist directory with geolocation, the responsive design, and the overall ease of use have positioned the client to manage their online presence effectively while enhancing the user experience for visitors.
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The prices above include a part amortisation of your website cost over a 12 month period. PLUS we provide you with our hosting bundle at a heavily discounted price for the first 12 months. So, you'll pay the setup fee to get going, and then the fee indicated above for the next 12 months. After that, you'll have paid off your website's design cost and the amount will drop to just our hosting bundle fee (£40pm). All priced quoted exclude VAT.
