The Myth of Perfection: Why a Company with Only 5-Star Reviews May Not Be What It Seems

Last week we did some SEO research for a taxi company that approached us to do their new website & SEO. Part of our process for SEO is to see what competition they’re facing in the city they’re targeting to ensure that the strategy we provide is going to enable them to earn a first page Google ranking (in time) as well as podium spot on the top 3 of Google’s map pack for their main keywords.

One of the interesting things we found, was 1 taxi company who’d been around for less than 3 years, with no website, but who had over 350 x 5 star reviews (note: no reviews were less than 5 stars).

We smelt a rat!

And that prompted us to write an article on the subject and share some insights and warnings about playing the system (as this guy clearly was) about Google reviews. Read on:

google guaranteed

The idea of a company boasting a flawless 5-star review score, particularly when it has accumulated numerous reviews, raises questions about the authenticity of such a rating.

As an experienced SEO agency responsible for managing online reputations for a large number of clients over a wide range of different industries, we have witnessed the fascinating reality of human behaviour when it comes to reviews.

It’s a curious phenomenon – even when clients are genuinely satisfied with a service, they might only leave a 4-star review simply because they believe that perfection is unattainable.

We’ve come to understand that, as the old saying goes, ‘you can’t please all of the people all of the time’. It’s an elusive goal: 2 customers having the exact same experience from your side as a business owner, due to their individual natures and expectations, may value your service less or more.

Thus, the idea of a company boasting a flawless 5-star review score, particularly when it has accumulated numerous reviews, raises questions about the authenticity of such a rating.

So, in this article, we delve into the intricacies of customer reviews, uncovering the truth behind the pursuit of a perfect score and the potential pitfalls of playing the system.

But quickly back to our dodgy taxi company: Let’s do the maths and apply some logic:
Bearing in mind that only people who have Gmail accounts can leave a review on Google (which we estimate from our own experience is at about 1 in 3 people), it means this guy/company has had to have asked over 1000 customers to leave a review for him. On top of that, everyone that did, left him a 5 star review. Just knowing what effort it takes to get people to leave a review in the first place, we call BS on this!

Afterall, when was the last time, as you were jumping out of a taxi, the driver asked you to leave a review (or even followed up with you for one). No. We believe this guy has bought those reviews in the hopes that they will improve his rankings on Google as well as lull customers into a (false) sense of belief that his company is the most brilliant taxi service in the city.

While it is not impossible for a company to have only 5-star reviews on Google, it is quite rare and not necessarily indicative of a completely authentic review profile. Here are a few factors to consider:

1) Subjectivity of Reviews:
Reviews are subjective and reflect the individual experiences and opinions of customers. It is highly unlikely that every single customer will have a flawless experience and rate a company with a perfect 5-star rating.

2) Potential Bias:
Companies with a consistent stream of 5-star reviews might raise suspicions of review manipulation or biased practices:
– Members of networking groups leaving fake reviews for each other, without ever having used the services of the company concerned.
– Buying reviews
– Friends & family
– Self reviewing

Have a look at our article on why you shouldn’t buy or create fake Google reviews.

Google’s algorithms and review guidelines are designed to identify and filter out fake or manipulated reviews. If a company is found to be engaging in such practices, it could face penalties or have its reviews removed. In extreme cases, Google Business Profiles have even been removed by Google as a result of this.

3) Transparency and Credibility:
A diverse range of reviews, including both positive and constructive feedback, helps to establish credibility and authenticity. Customers tend to trust companies with a mix of reviews, as it reflects a more realistic representation of the company’s performance.

4) Customer Expectations:
It is natural for customers to have different expectations and standards of service. Some customers might have high expectations and only leave positive reviews if those expectations are met, while others might be more critical in their assessment.

google guaranteed

Follow us on Facebook

We've been working with Discount Tyres South East Ltd to give their website a major upgrade! The new site is designed to be User-friendly, Informative & Mobile Friendly. Head over to the new website now and see for yourself and then get in touch with if you need anything tyre related: https://welovetyres.co.uk/ . . #webdesigner #smallbiz #webdesigncompany #webdesign #webdesignagency #webdesigner #webdevelopment #webdesigning #webdesigners #wordpresswednesday #wordpress #tyres #wheels #cars #tires #rims #x #car #tyre

3

Do you create a lot of videos for your business or as a hobby? Videos that people want to watch obviously 😉 You could be making money from them! Have a look at this article which tells you exactly what you need to do to get started:

Keeping the Google playing fields clean and fair is an important part of our SEO strategy for our clients. That's why we check and report those who are not playing fair by keyword stuffing:

1

We're serious about your business success. Are you? One thing that sets us apart is the seriousness with which we plan your very unique & specific SEO strategy and proposal. Read more here: https://canterburywebsitedesign.co.uk/were-serious-about-your-success-are-you/

Get your free SEO audit today. Have a look at why its so important here: https://canterburywebsitedesign.co.uk/unlocking-success-the-power-of-a-comprehensive-seo-audit/

After careful consideration and evaluation of our business practices, we have decided to discontinue the option of allowing clients to amortise the cost of their website development. Read more about this subject here:

Ah, February, where the debate over its pronunciation is as lively as the discussion on Google's latest algorithm update! 😂

1

SEO is the most cost effective, measurable and long lasting form of advertising you can undertake. Get in touch with us today for a free consultation on how we can help you achieve your business goals: info@canterburywebsitedesign.co.uk

2

Happy New Year! May 2024 be a happy and profitable year for you.

4

We are now closed for the holidays. If you have any urgent requirements please email us with URGENT in the subject line. We re-open on Tuesday 2 January 2024.

1

If you're self employed, you know how difficult this time of year can be. But taking a break over Christmas can actually benefit self-employed entrpreneurs. Here's why:

The Unexpected Benefits of Taking a Break Over Christmas
. #selfemployed #entrepreneur #smallbusiness #business #businessowner #workfromhome #smallbusinessowner #success #motivation #taxseason #entrepreneurship #money #entrepreneurlife #womeninbusiness #freelancer #startup #girlboss #selfemployedlife #supportsmallbusiness

2

To all our lovely clients: We hope that by now you've received your Christmas cards and gift in the post. If not, please let us know. Thanks!

Reviews are essential for businesses of all sizes, but particularly for small business. Have a look at the impact they have on the number of enquiries you get: https://canterburywebsitedesign.co.uk/the-importance-of-reviews-for-small-business/ . #seomarketing #seo #seotips #digitalmarketing #seoexpert #seoservices #searchengineoptimization #seoagency #marketing #seostrategy #seotools #socialmediamarketing #contentmarketing #onlinemarketing #digitalmarketingtips #digitalmarketingagency #socialmedia #searchenginemarketing #seocompany #seoconsultant #branding #google #website #onpageseo #marketingdigital #marketingagency #offpageseo #marketingstrategy #marketingtips #seoproblems

There are lots of elements to Search Engine Optimisation (and getting found at the top of Google0. The first and most imortant step however, is onpage SEO. In this article we go through the what and whys:

What is on-page SEO
. #onpageseo #seo #offpageseo #digitalmarketing #searchengineoptimization #seotips #seoservices #seoexpert #seostrategy #digitalmarketingtips #google

How to remove website or some of its pages from Google: Sometimes we have to due to discontinued products/services or privacy. Whatever your reasons, here's how to do it:

It happens regularly...😅

3

Need help getting found on Google? We can help - look at what we did for one of our other clients - 𝙖𝙣𝙙 𝙩𝙝𝙞𝙨 𝙖𝙘𝙝𝙞𝙚𝙫𝙚𝙙 𝙞𝙣 𝙤𝙣𝙡𝙮 3 𝙢𝙤𝙣𝙩𝙝𝙨! #seo #seoforsmallbiz #localseo #google

Need help with getting found on Google? We can help you too!

1

Now that 2023 is drawing to a close, it's possible to see what web design trends have been happening as well as what the near term future holds. Not quite to infinity 😉 but certainly for the next couple of years. Find out more here:

Web Design Trends for 2023 and Beyond
. #webdesigntrends #webdesign #webdesigner #webdesigninspiration #websitedesign #webdesigners #uidesign #webdesigncompany #webdesigning #webdesignagency #websitedevelopment #uidesigner #ui #webdesigns #webdesignservices #responsivewebdesign #webdevelopment #webdesigntips #website

2

On page SEO is an essential requirement if you're looking for for results-driven SEO. Just like wouldn't build a house without starting with good foundations, the same applies to SEO. In this article we delve into the importance of this very first step in your SEO journey:

What is on-page SEO
. #seo #technicalseo #digitalmarketing #smallbusinessowner #seocompany #getfoundongoogle

It's Halloween so we thought we'd treat you to some great tips on how to solve your SEO nightmares. Top 5 SEO problems and how to solve them:

Spooky SEO Problems
. #seo #digitalmarketing #marketing #socialmedia #webdesign #branding #business #onlinemarketing #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency

1

Some monday humour 😂

4

Been tempted to buy fake reviews for your Google Business profile? Don't! And here's why:

Why you shouldn’t buy fake Google Reviews
. . #fakereviews #googlereviews #seo #smallbusinesses #dontdoit #onlinemarketing

1

Are your Google reviews disappearing? It's not only you. We've had it happen to us in the past and so have most businesses.You are not alone! Here's what you can do about it:

Disappearing Google Reviews
. . #googlereviews #google #reviews #review #googlereview #digitalmarketing #testimonial #customerreview #happycustomer #customerservice #feedback #smallbusiness #marketing #thankyou #trending #googlemybusiness #seo #business #instagram #onlinereviews #clientreview

2

Press releases are still relevant in today's digitial age AND they can help you with your SEO rankings. When done properly, they add high quality backlinks to your website, thereby improving your domain authority. Have a deeper look into their value in this article:

Press Releases: A Strategic SEO Powerhouse
. . #pressreleases #pr #pressrelease #copywriting #marketing #news #publicrelations #pragency #seo #seotips #smallbiz

2

What some of our happy customers have to say about us on Google