What’s the difference between UA and GA4
What's the difference between Universal Analytics (UA) and Google Analytics 4 (GA4)As technology continues to evolve at a rapid pace, the time is fast approaching for businesses to make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) if they want...
Supporting Charities and Non-Profits
Supporting Charities and Non-Profits:Our Commitment to Giving BackCanterbury Website Design & SEO is not just another digital agency focused solely on profits; we are driven by a strong desire to make a positive impact on our community. As part of our core values,...
Google 1 star fake reviews restaurant scam
Fake 1-Star Google Reviews Restaurant Scam: What you can do as a Restaurant OwnerScammers are flooding restaurants with one-star reviews to extort money from owners. To customers and business owners alike, good reviews are of paramount importance. In fact, research...
The Importance of Local Backlinks for SEO
The Importance of Local Backinks for Local SEOWe all know that backlinks are an important part of Search Engine Optimisation (SEO). They help build domain authority, which in turn and if all other SEO elements are being done correctly, will sweep your website up the...
SEO Spam Emails Exposed!
SEO Spam Emails Exposed!In the vast digital landscape, where business owners strive to conquer search engine rankings, a lurking menace often creeps into unsuspecting inboxes—SEO spam emails. With promises of skyrocketing success and top Google rankings, the offers...
Best website design company in Canterbury
We've been voted the best website design company in CanterburyBest website design company in Canterbury: In a world filled with web designers vying for attention, only a select few rise to the top, and even fewer can boast being among the best in Canterbury. Today, we...
Managing ROI expectations with SEO & Google Ads
Managing Expectations:Understanding ROI for SEO and Google AdsWhen it comes to investing in SEO and Google Ads, it's important to manage your expectations. While these marketing channels can be very effective, they don't guarantee overnight success. In fact, it can...
Optics in Business
Optics in Business: Why Being Visible and Findable Matters for Small BusinessesIn today's digital age, the importance of optics in business cannot be overstated, especially for small businesses. Optics refers to the way in which a business presents itself to the...
Turning Clicks into Customers: How Good UX Design Can Boost Sales Enquiries
Turning Clicks into Customers: How Good UX Design Boosts ConversionsIs your website not converting clicks to customers? If they're able to find you on Google and you're getting clicks but not getting customers, it's likely that your website's user experience...
5 Reasons Why Every Small Business Needs a Website in 2023
5 Reasons Why Every Small Business Needs a Website in 2023The business landscape is constantly evolving, and the internet has become an integral part of how companies operate and communicate with their customers. If you're a small business owner, it's crucial that you...
What ROI should SEO Provide?
What ROI should a business be getting on their SEO?There is no one-size-fits-all answer to what ROI a business should be getting on their SEO, as it can depend on several factors such as the industry, competition, target audience, budget, and goals. However, as a...
Should I do SEO or PPC?
SEO or PPC - The conundrum continuesOver the past 10 or 15 years, the question we’ve been asked the most by clients is: Should we do SEO or PPC (specifically Google Ads)? Both of these marketing methods leverage the power of Google, as you’re actively reaching people...
Google Business Profile Categories
Google Business Profile CategoriesHow many Google Categories are there? Google offers over 2,400 business categories to choose from when creating a Google Business Profile. Google categories are specific industry or business types that Google uses to organise and...
Fake Google Reviews
Fake Google Reviews: How to Limit the DamageFake Google Reviews: If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review as your potential customers will be viewing this and making...
The importance of responding to customer reviews
The importance of responding to customer reviews: Boost Your SEO and Win Over CustomersThe Art of Crafting Personalized Responses to Reviews Online reviews have become a critical aspect of online marketing for businesses, especially when it comes to Search Engine...
SEO Scammers: Beware the SEO Charlatans!
SEO Scammers: Beware the modern day snake oil salesmen and SEO charlatans!In today's digital age, search engine optimisation (SEO) has become an essential component of any successful online business. But with the increasing demand for SEO services comes an unfortunate...
Conquering Google: The Importance of Finding a Trustworthy SEO Company
Conquering Google: The Importance of Finding a Trustworthy SEO Companyll of us as business owners have received those spam emails from so-called SEO experts, saying they've 'looked at our website and the design is really good but they can see we need help with our...
Stop spam – spam is illegal in the UK
Stop Spam! It's illegal in the UK!Are you as sick of spam as we are? Every day, almost every hour 1 or more spam message comes through from someone, trying to sell something that you didn't ask for. We're sick of it and we hope you are too so we thought we'd give you...
7 signs that your website is out of date
7 classic signs your website's outdated and needs an upgrade.Technology doesn’t stand still. Even really great website design may start to look dated further down the line. An out-of-date website doesn’t do anything for your credibility, but how do you know if yours...
What is Google Guaranteed?
Boost Your Business with Google Guaranteed: The Ultimate Trust Signal for Local ServicesGoogle Guaranteed: How do you get your business Google guaranteed? Google Guaranteed is a programme that certifies local service providers in certain industries, including home...
Long Tail Keywords
Unlocking the Power of Long Tail Keywords: How to Dominate Search Results and Skyrocket Your Traffic Even with a Limited Budget!Long Tail Keywords - What are they? Long tail keywords are longer, more specific phrases that people use when conducting a search online....